Invisible Engines: How Software Platforms Drive Innovation and Transform Industries
Software platforms are the invisible engines that have created, touched, or transformed nearly every major industry for the past quarter century. They power everything from mobile phones and automobile navigation systems to search engines and web portals. They have been the source of enormous value to consumers and helped some entrepreneurs build great fortunes. And they are likely to drive change that will dwarf the business and technology revolution we have seen to this point. Invisible...
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Harnessing the power of software platforms: what executives and entrepreneurs must know about how to use this technology to transform industries and how to develop the strategies that will create value and drive profits.
1Invisible engines12Speaking in code173Both sides now434Dropouts and evangelists815PONG1156The palm economy1557Ba-BA-Ba-BAAAAH1838Dangerous intersections2139With a little help ...24510Some lunches are free27511When bigger is better30312Swept away337
\ From the Publisher"The prose is accessible, even engaging. And the shrewd analysisbacked up by a great deal of research and a precise narrative of recent business historymore than makes up for the lack of office politics and entrepreneur heroics. Any executive looking to turn his company's product into an engine of growth will want to consult Invisible Engines." Om Malik Wall Street Journal\ \
