J.C. Leyendecker: American Imagist
One of the most prolific and successful artists of the Golden Age of American Illustration, J. C. Leyendecker captivated audiences throughout the first half of the 20th century. Leyendecker is best known for his creation of the archetype of the fashionable American male with his advertisements for Arrow Collar. These images sold to an eager public the idea of a glamorous lifestyle, the bedrock upon which modern advertising was built. He also was the creator instantly recognizable icons, such...
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One of the most prolific and successful artists of the Golden Age of American Illustration, J. C. Leyendecker captivated audiences throughout the first half of the 20th century. Leyendecker is best known for his creation of the archetype of the fashionable American male with his advertisements for Arrow Collar. These images sold to an eager public the idea of a glamorous lifestyle, the bedrock upon which modern advertising was built. He also was the creator instantly recognizable icons, such as the New Year’s baby and Santa Claus, that are to this day an integral part of the lexicon of Americana and was commissioned to paint more Saturday Evening Post covers than any other artist.Leyendecker lived for most of his adult life with Charles Beach, the Arrow Collar Man, on whom the stylish men in his artwork were modeled.The first book about the artist in more than 30 years, J. C. Leyendecker features his masterworks, rare paintings, studies, and other artwork, including the 322 covers he did for the Post. With a revealing text that delves into both his artistic evolution and personal life, J. C. Leyendecker restores this iconic image maker’s rightful position in the pantheon of great American artists. The New York Times - Steven HellerAt the risk of sounding too nostalgic, I would say that Laurence S. Cutler and Judy Goffman Cutler's J. C. Leyendecker: American Imagist, a profusely illustrated monograph, demonstrates how beautifully composed and exquisitely painted the editorial and advertising illustration was during the profession's golden age—the turn of the century through the mid-'40s…According to the Cutlers, only one other book devoted to Leyendecker has been published since his death, and that came out in 1974. So it is time for reassessment, and the wealth of illustrations here allows readers to reassess for themselves.
The Golden Age of American Illustration 13The Leyendecker Life 19The Leyendecker Look 55The Art of Advertising in a Product-Oriented Society 71Master of the Magazine Cover 100Book Illustration 212Posters: The People's Art 224Leyendecker and the American Imagists: A Historical Perspective 229Chronology 242Notes 247Selected Bibliography 248Index 254
