Westerners have traditionally been intrigued by Japanese attitudes and behaviors which have been perceived as ranging from cute, quaint, and seductive to strange and sometimes savage. The traditional dual character of the Japanese is generally attributed to cultural conditioning—strict conformity to standards set by the ruling powers and to sanctified custom—at the expense of individuality and personal freedom. Since World War II, the traditional conditioning and orientation...
Insightful explanations of over 200 key words that define and control the attitudes and behavior of Japanese in business and social situations. The author uses the key words as windows to the heart and soul of the Japanese, explaining not only how the Japanese think and behave, but why they think and behave the way they do. "More insights, more practical advice, than in a dozen other books on Japan!"