Mba Economics
This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Demonstrates how to assess economic news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign. Features an economic tool kit which explains economic indicators, the Federal Reserve's role, foreign trade...
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This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Demonstrates how to assess economic news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign. Features an economic tool kit which explains economic indicators, the Federal Reserve's role, foreign trade and exchange rates, how to analyze demand for a product and pricing cost benefit evaluation. Includes numerous examples and case studies.
1Business and Economics1Pt. 1Macroeconomics52Measuring Economic Activity: How to Understand and Use Economic Indicators73The Business Cycle: Aggregate Demand and Its Components354Producing Goods and Services: Aggregate Supply - Labor, Capital, and Output595Inflation and Unemployment756Economic Lubricants: Money, Credit, and Interest Rates937A Borderless World: The International Economy123Pt. 2Microeconomics1418Understanding the Market Process: The Basic Elements of Supply and Demand1439Consumer Response: Analyzing Market Demand16310Producer Response: Analyzing Cost17811Putting It All Together: Revenue, Costs, Price, and Profit209Appendix239Glossary263Notes273Index277
