Mcdonaldization Revisited
An international, multidisciplinary group of scholars examines the thesis of George Ritzer's popular book The McDonaldization of Society. The essays analyze the premise of "McDonaldization," provide richer theoretical discussions of the relationship between Ritzer's analysis and semiotics, critical theory, feminism, and postmodernism, and extend the thesis to other areas of consumer culture.
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An international, multidisciplinary group of scholars examines the thesis of George Ritzer's popular book The McDonaldization of Society. Booknews The collection is a response to George Ritzer's (1993, rev. 1996), which critiqued the phenomenon of McDonald's restaurants as an example of problems inherent in contemporary consumer society in the areas of both production and consumption. The authors represented in the present volume alternately amplify and critique Ritzer's work. Ritzer is criticized for not offering an adequate response to McDonaldization, and for neglecting the ways in which consumers can construct their own meanings for the products they consume; generally, his thesis is seen by some critics as overly pessimistic and disempowering. Feminism, semiotics, postmodernism, sociology, and critical theory are among the disciplines brought to bear on the topic. Despite their criticisms, the dynamism with which the present authors respond to Ritzer demonstrates the compelling nature of his seminal work. Paper edition (96104-4), $19.95. Annotation c. by Book News, Inc., Portland, Or.
Foreword: McDonaldization and Its Discontents - Ritzer and His CriticsPrefaceIntroduction1Nostalgia and Mass Culture: McDonaldization and Cultural Elitism12It May Be a Polar Night of Icy Darkness, but Feminists Are Building a Fire193The Rhetoric of McDonaldization: A Social Semiotic Perspective394McDonaldization and the Global Sports Store: Constructing Consumer Meanings in a Rationalized Society535A Sociology of Rib Joints676Old Wine in New Bottles: Critical Limitations of the McDonaldization Thesis - The Case of Hospitality Services857McDonaldization and Consumer Choice in the Future: An Illusion or the Next Marketing Revolution?1058The McCommodification of Society: Rationalization and Critical Theory1219Missing the Cultural Basis of Irrationality in the McDonaldization of Society14310The Bunless Burger15911Postmodern Hamburgers: Taking a Postmodern Attitude Toward McDonald's175Index191Contributors199
\ BooknewsThe collection is a response to George Ritzer's (1993, rev. 1996), which critiqued the phenomenon of McDonald's restaurants as an example of problems inherent in contemporary consumer society in the areas of both production and consumption. The authors represented in the present volume alternately amplify and critique Ritzer's work. Ritzer is criticized for not offering an adequate response to McDonaldization, and for neglecting the ways in which consumers can construct their own meanings for the products they consume; generally, his thesis is seen by some critics as overly pessimistic and disempowering. Feminism, semiotics, postmodernism, sociology, and critical theory are among the disciplines brought to bear on the topic. Despite their criticisms, the dynamism with which the present authors respond to Ritzer demonstrates the compelling nature of his seminal work. Paper edition (96104-4), $19.95. Annotation c. by Book News, Inc., Portland, Or.\ \
