Meggs' History of Graphic Design
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Under the new authorial leadership of Alston W. Purvis, Meggs' History of Graphic Design, Fourth Edition offers hundreds of full-color images supported by the latest information, including a new chapter on modern type design. With more than 1,000 illustrations, lucid text, and interpretive captions, this Fourth Edition reveals a saga of creative innovators, breakthrough technologies, and important design innovations.Graphic design is a vital component of each culture and period in human history, and this Fourth Edition was carefully reviewed and updated to best represent the work of particular time periods and designers. This edition's historic account is an extraordinary panorama of people and events, including:The Invention of Writing and AlphabetsMedieval Manuscript BooksThe Origins of Printing and TypographyRenaissance Graphic DesignThe Arts and Crafts MovementVictorian and Art Nouveau GraphicsModern Art and Its Impact on DesignVisual Identity and Conceptual ImagesPostmodern DesignThe Computer Graphics RevolutionA History of Graphic Design, Fourth Edition surpasses in detail and breadth the content, design, and color reproduction of previous editions. Professionals, students, and everyone who works with or loves the world of graphic design will quickly find this reference tool is an invaluable visual survey that they will turn to again and again
1The invention of writing42Alphabets183The Asian contribution314Illuminated manuscripts425Printing comes to Europe646The German illustrated book787Renaissance graphic design948An epoch of typographic genius1179Graphic design and the industrial revolution13410The arts and crafts movement and its heritage16511Art nouveau19012The genesis of twentieth-century design22113The influence of modern art24814Pictorial modernism26915A new language of form28716The Bauhaus and the new typography31017The modern movement in America33618The international typographic style35619The New York school37420Corporate identity and visual systems39921The conceptual image42422National visions within a global dialogue44723Postmodern design46624The digital revolution and beyond488
