Microeconomics

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Author: Paul Krugman

ISBN-10: 0716771594

ISBN-13: 9780716771593

Category: Microeconomics

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The same unique voice that made Paul Krugman a widely read economist is evident on every page of Microeconomics. The product of the partnership of coauthors Krugman and Robin Wells, the book returns in a new edition. The new edition is informed and informative, solidly grounded in economic fundamentals yet focused on the realities of today’s world and the lives of students. It maintains the signature Krugman/Wells story-driven approach while incorporating organizational changes, new content and features, and new media and supplements. Watch a video interview of Paul Krugman here.

Introduction The Ordinary Business of Life Any Given Sunday The Invisible Hand My Benefit, Your Cost Good Times, Bad Times Onward and Upward An Engine for Discovery Chapter 1 First Principles Common Ground Individual Choice: The Core of Economics For Inquiring Minds: Got a Penny? For Inquiring Minds: Pay for Grades? Economics in Action: A Woman’s Work Interaction: How Economies Work For Inquiring Minds: Choosing Sides Economics in Action: Restoring Equilibrium on the Freeways Economy-Wide Interactions Economics in Action: Adventures in Babysitting Chapter 2 Economic Models: Trade-offs and Trade Tunnel Vision Models in Economics: Some Important Examples For Inquiring Minds: Models for Money Pitfalls: Misunderstanding Comparative Advantage Global Comparison: Pajama Republics Economics in Action: Rich Nation, Poor Nation Using Models For Inquiring Minds: When Economists Agree Economics in Action: Economists in Government Chapter 2 Appendix: Graphs in Economics Getting the Picture Graphs, Variables, and Economic Models How Graphs Work A Key Concept: The Slope of a Curve Calculating the Area Below or Above a Curve Graphs That Depict Numerical InformationChapter 3 Supply and Demand Wake Up and Don’t Smell the Coffee Supply and Demand: A Model of a Competitive Market The Demand Curve Global Comparison: Pay More, Pump Less Pitfalls: Demand versus Quantity Demanded Economics in Action: Beating the Traffic The Supply Curve Economics in Action: Only Creatures Small and Pampered Supply, Demand, and Equilibrium Pitfalls: Bought and Sold? Economics in Action: The Price of Admission Changes in Supply and Demand Pitfalls: Which Curve Is It, Anyway? For Inquiring Minds: Tribulations on the Runway Economics in Action: The Great Tortilla Crisis Competitive Markets—And Others Chapter 4 Consumer and Producer Surplus Making Gains by the Book Consumer Surplus and the Demand Curve For Inquiring Minds: A Matter of Life and Death Economics in Action: When Money Isn’t Enough Producer Surplus and the Supply Curve Economics in Action: When the Corn Is High Consumer Surplus, Producer Surplus, and the Gains from Trade Economics in Action: eBay and Efficiency A Market Economy Economics in Action: A Great Leap—BackwardChapter 5 The Market Strikes Back Big City, Not-So-Bright Ideas Why Governments Control Prices Price Ceilings For Inquiring Minds: Winners, Losers, and Rent Control For Inquiring Minds: Rent Control, Mumbai Style Economics in Action: Hard Shopping in Caracas Price Floors For Inquiring Minds: Price Floors and School Lunches Pitfalls: Ceilings, Floors, and Quantities Global Comparison: Check Out Our Low, Low Wages! Economics in Action: "Black Labor" in Southern Europe Controlling Quantities Economics in Action: The Clams of New JerseyChapter 6 Elasticity More Precious Than a Flu Shot Defining and Measuring Elasticity Economics in Action: Estimating Elasticities Interpreting the Price Elasticity of Demand Economics in Action: Responding to Your Tuition Bill Other Demand Elasticities For Inquiring Minds: Where Have All the Farmers Gone? Global Comparison: Food’s Bite In World Budgets Economics in Action: Spending It The Price Elasticity of Supply Economics in Action: European Farm Surpluses An Elasticity MenagerieChapter 7 Taxes A Tax Riot The Economics of Taxes: A Preliminary View Economics in Action: Who Pays the FICA? The Benefits and Costs of Taxation For Inquiring Minds: The Laffer Curve Economics in Action: Taxing the Marlboro Man Tax Fairness and Tax Efficiency For Inquiring Minds: Killing the Lawyers Economics in Action: Federal Tax Philosophy Understanding the Tax System Global Comparison: You Think You Pay High Taxes? For Inquiring Minds: Taxing Income versus Taxing Consumption Economics in Action: The Top Marginal Income Tax RateChapter 8 International TradeA Seafood Fight Comparative Advantage and International Trade Global Comparison: Productivity And Wages Around The World For Inquiring Minds: Increasing Returns and International Trade Economics in Action: Skill and Comparative Advantage Supply, Demand, and International Trade Economics in Action: Trade, Wages, and Land Prices in the Nineteenth Century The Effects of Trade Protection Economics in Action: Trade Protection in the United States The Political Economy of Trade Protection For Inquiring Minds: Chinese Pants Explosion Economics in Action: The Doha Deadlock Chapter 9 Making Decisions A Tale of Two Invasions Opportunity Cost and Decisions For Inquiring Minds: Famous College Dropouts Economics in Action: Farming in the Shadow of Suburbia Making "How Much" Decisions: The Role of Marginal Analysis Pitfalls: Total Cost versus Marginal Cost Global Comparison: Portion Sizes Pitfalls: Muddled at the Margin Economics in Action: The Cost of a Life Sunk Costs Economics in Action: A Billion Here, a Billion There . . . The Concept of Present Value Economics in Action: How Big Is That Jackpot, Anyway?Chapter 10 The Rational Consumer A Clam Too Far Utility: Getting Satisfaction For Inquiring Minds: Is Marginal Utility Really Diminishing? Economics in Action: Oysters versus Chicken Budgets and Optimal Consumption For Inquiring Minds: Food for Thought on Budget Constraints Economics in Action: The Consumption Possibilities of American Workers, 1895–2000 Spending the Marginal Dollar Pitfalls: The Right Marginal Comparison For Inquiring Minds: But Are Consumers Really Rational? Economics in Action: Buying Your Way Out of Temptation From Utility to the Demand Curve For Inquiring Minds: Giffin Goods Economics in Action: Mortgage Rates and Consumer Demand Chapter 11 Consumer Preferences and Consumer ChoiceA Tale of Two Cities Mapping the Utility Function For Inquiring Minds: Are Utils Useful?Indifference Curves and Consumer ChoiceEconomics in Action: Rats and Rational ChoiceUsing Indifference Curves: Substitutes and ComplementsEconomics in Action: Publicity or Piracy?Prices, Income, and DemandPitfalls: “Other Things Equal,” RevisitedEconomics in Action: How Much Housing? Chapter 12 Behind the Supply Curve: Inputs and CostsThe Farmer’s MarginThe Production FunctionGlobal Comparison: Wheat Yields Around The WorldPitfalls: What’s a Unit?For Inquiring Minds: Was Malthus Right?Economics in Action: The Mythical Man-MonthTwo Key Concepts: Marginal Cost and Average CostEconomics in Action: Don’t Put Out the Welcome MatShort-Run versus Long-Run CostsEconomics in Action: There’s No Business Like Snow Business Chapter 13 Perfect Competition and the Supply CurveDoing What Comes NaturallyPerfect CompetitionFor Inquiring Minds: What’s a Standardized Product?Economics in Action: The Pain of CompetitionProduction and ProfitsPitfalls: What If Marginal Revenue and Marginal Cost Aren’t Exactly Equal?Pitfalls: Economic Profit, AgainEconomics in Action: Prices Are Up . . . but So Are CostsThe Industry Supply CurveEconomics in Action: A Crushing ReversalChapter 14 MonopolyEverybody Must Get StonesTypes of Market StructureThe Meaning of MonopolyGlobal Comparison: The Price We PayEconomics in Action: Low Supply and Soaring Demand: A Diamond Producer’s Best FriendHow a Monopolist Maximizes ProfitPitfalls: Finding the Monopoly PricePitfalls: Is There a Monopoly Supply Curve?For Inquiring Minds: Monopoly Behavior and the Price Elasticity of DemandEconomics in Action: California Power PlayMonopoly and Public PolicyEconomics in Action: Cable DilemmasPrice DiscriminationEconomics in Action: Sales, Factory Outlets, and Ghost CitiesChapter 15 OligopolyCaught in the ActThe Prevalence of OligopolyEconomics in Action: Is it an Oligopoly or Not?Understanding OligopolyGlobal Comparison: Europe Levels The Playing Field for Coke and PepsiEconomics in Action: The Great Vitamin ConspiracyGames Oligopolists PlayPitfalls: Playing Fair in the Prisoners’ DilemmaFor Inquiring Minds: Prisoners of the Arms RaceEconomics in Action: The Rise and Fall and Rise of OPECOligopoly in PracticeFor Inquiring Minds: The Art of ConspiracyEconomics in Action: The Price Wars of ChristmasHow Important Is Oligopoly?Chapter 16 Monopolistic Competition and Product Differentiation Fast-Food DifferentiationThe Meaning of Monopolistic CompetitionProduct DifferentiationFor Inquiring Minds: Can’t Buy LoveEconomics in Action: Any Color, So Long as It’s BlackUnderstanding Monopolistic CompetitionFor Inquiring Minds: Hits and FlopsEconomics in Action: The Last Stand of the 6-Percenters?Monopolistic Competition versus Perfect CompetitionControversies about Product DifferentiationEconomics in Action: Absolut IrrationalityChapter 17 ExternalitiesWho’ll Stop the Rain?The Economics of PollutionPitfalls: So How Do You Measure the Marginal Social Cost of Pollution?Pitfalls: So How Do You Measure the Marginal Social Benefit of Pollution?For Inquiring Minds: Talking and DrivingEconomics in Action: Thank You for Not SmokingPolicies Toward PollutionGlobal Comparison: Economic Growth and Greenhouse Gases in Five CountriesEconomics in Action: Cap and TradeProduction, Consumption, and ExternalitiesEconomics in Action: The Impeccable Economic Logic of Early Childhood Intervention ProgramsNetwork ExternalitiesEconomics in Action: The Microsoft CaseChapter 18 Public Goods and Common ResourcesThe Great StinkPrivate Goods—and OthersPitfalls: Marginal Cost Of What Exactly?Economics in Action: A Policeman’s LotPublic GoodsGlobal Comparison: Voting as a Public Good: The Global PerspectiveFor Inquiring Minds: Voting as a Public Good Here at HomeEconomics in Action: Old Man RiverCommon ResourcesFor Inquiring Minds: A Water Fight in MaineEconomics in Action: A Tale of Two FisheriesArtificially Scarce GoodsEconomics in Action: Blacked-Out GamesChapter 19 The Economics of the Welfare StateInsuring Children’s HealthPoverty, Inequality, and Public PolicyFor Inquiring Minds: Justice and the Welfare StateGlobal Comparison: Poor People In Rich CountriesEconomics in Action: Long-Term Trends in Income InequalityThe U.S. Welfare StateEconomics in Action: Britain’s War on PovertyThe Economics of Health CareFor Inquiring Minds: California Death SpiralEconomics in Action: The Trouble with Medical ProgressThe Debate Over the Welfare StateEconomics in Action: French Family ValuesChapter 20 Factor Markets and the Distribution of IncomeThe Value of a DegreeThe Economy’s Factors of ProductionPitfalls: What Is a Factor, Anyway?For Inquiring Minds: The Factor Distribution of Income and Social Change in the Industrial RevolutionEconomics in Action: The Factor Distribution of Income in the United StatesMarginal Productivity and Factor DemandPitfalls: Getting Marginal Productivity RightEconomics in Action: Help Wanted!Is the Marginal Productivity Theory of Income Distribution Really True?Economics in Action: The Economics of ApartheidThe Supply of LaborFor Inquiring Minds: Why You Can’t Find a Cab When It’s RainingGlobal Comparison: The Overworked American?Economics in Action: The Decline of the Summer Job20 Appendix: Indifference Curve Analysis of Labor SupplyThe Time Allocation Budget LineThe Effect of a Higher Wage RateIndifference Curve AnalysisChapter 21 Uncertainty, Risk, and Private InformationThe Year of the HurricaneThe Economics of Risk AversionFor Inquiring Minds: The Paradox of GamblingPitfalls: Before the Fact versus After the FactEconomics in Action: Warranties Buying, Selling, and Reducing RiskFor Inquiring Minds: Those Pesky EmotionsEconomics in Action: When Lloyd’s Almost Llost ItPrivate Information: What You Don’t Know Can Hurt YouEconomics in Action: Franchise Owners Try Harder