Noble Rot: A Bordeaux Wine Revolution
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"Echikson's understanding and explanation of how the business works...is fascinating and easy to swallow."—Michael Philips, Wall Street Journal Jonathan Yardley - The Washington Post ..."Noble Rot" is based on the implicit assumption that the reader is familiar with these wines not just as famous old names but also as gustatory pleasures. I felt a bit like the boy pressing his nose against the toy-store window since purchasing most of the wines so lavishly praised by Echikson would require taking out a second mortgage. You, dear reader, may well feel the same, leaving you to share my lament that Echikson did not devote more attention to the lower end of the Bordeaux market. Still, conflict in the wine business is as amusing and occasionally as instructive to read about as conflict in any other business, and for several decades Bordeaux has had plenty of it....[I]t is always fun to watch the elite squabbling in their sandbox, and that is the chief pleasure provided by "Noble Rot."
Map of Bordeaux10Preface111.Millennium Madness212.Broker Business543.The Rothschild Revolution774.Parker Power895.Sweet Injustice1116.Right Bank Revenge1357.Luxury on the Block1538.Riding the New Wave1649.A Garage Dinner18410.Paysan Promises19511.Battle Royal21812.Harvest Hurdles23013.Cellar Time24314.Report Card26315.Reality Check276Acknowledgments293Index295
