Increasingly influenced by a cosmopolitan Western sensibility, yet unmistakably Chinese in nature, these lavish color posters and clever advertising and marketing slogans hearken back to a glamorous era in Chinese history and culture.
This book offers a fascinating look at the emerging urban China of the 1920s and 1930s as seen through the development of advertisements, calendars, cigarette packs, and collecting cards made popular by Chinese and Western companies and their unique teams of artists.