Pick Me: Breaking into Advertising and Staying There
Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on.\ Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:\ \ Is...
Search in google:
Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on.Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like: Is advertising right for me?How do I build a killer portfolio?How do I get an interview with the elusive creative director?Should I accept an unpaid internship?How do I find the right partner?How do I beat creative block?How do I avoid burnout?Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.Forget the clichés, this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.
ForewordIntroduction : the view from down here11Was I really put on this earth to do ads?52School daze9It's all about the osmosis, baby3What's a good ad, anyway?15How to do great creative work without being clever or talented4Portfolio preparation : like giving birth, only more painful28Don't send a fake foot to "get your foot in the door", and other things to consider when putting your portfolio together5Getting a job in this lifetime : it can be done38How I got my first job6Internships : purgatory, rip-off, or free education?59How can I exploit thee? : let me count the ways7What place is right for me?68My two Australian/Singaporean/English/American cents/pence8Money - not that you care about that75Money. How much? How soon?9Fear and self-loathing : snap out of it8110Brainstorming techniques (you're going to need them)85Brainstorming. Or, making ideas happen, as opposed to waiting for them11Awards. Yes, they matter. How the judges decide90Orson Welles never won an Oscar, but you can win a Telly12Boss problems : try not to kill him. Or sleep with him10013Partner problems : do you need counseling, a divorce, or a gun?104This is my partner, Elspeth. No, not that kind of partner, my "creative partner"14Copywriting110Don't you dare read this : you'll spoil the researchRadio, can you see it?15Art direction11916Account executives : they're people, too12217Identity crisis127You know how to make God laugh? : tell him your plans18Am I in the wrong place?13619Ethics in advertising : not necessarily an oxymoron13920CD life [be careful what you wish for]14721Women : the vanishing act15222Age[ism] : is 39 the new 65?156Avoiding future shock23Staying sane in an insane business163I blame it all on Darren Stevens24Miscellaneous : the best chapter of any book16925Strangest questions : maybe even better than miscellaneous17426What I know now that I wish I'd known then17927What I look for in a junior18628A century ago, we were juniors, too192AppThe inspiration grab bag201
