Portfolio Management for New Products
In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations; determine which products are most worthy of resource allocation; design and...
Search in google:
The definitive guide on how to manage your company's product portfolio for maximum long-term growth-fully updated and expanded. Booknews Emphasizing long-term growth, this guide to portfolio management examines the methods used by major companies and explains the principles governing resource allocation for developing projects. Particular attention is given to determining which products are most worthy of resource allocations, creating a balanced portfolio, improving estimates for market forecasts and pricing, and implementing a portfolio management strategy. The authors teach marketing at McMaster University. Annotation c. Book News, Inc., Portland, OR (booknews.com)
ExhibitsAcknowledgmentsCh. 1The Quest for the Right Portfolio Management Process1Ch. 2Three Decades of R&D Portfolio Methods: What Progress?15Ch. 3Portfolio Management Methods: Maximizing the Value of the Portfolio29Ch. 4Portfolio Management Methods: Seeking the Right Balance of Projects73Ch. 5Portfolio Management Methods: A Strong Link to Strategy105Ch. 6Portfolio Management Methods Used and Performance Results Achieved145Ch. 7Challenges and Unresolved Issues173Ch. 8Data Integrity: Obtaining Reliable Information207Ch. 9Making Strategic Allocations of Resources: Deployment247Ch. 10Making Portfolio Management Work for You: Portfolio Management and Project Selection269Ch. 11Designing and Implementing the Portfolio Management Process: Some Thoughts and Tips Before You Charge In303App. AOverhauling the New Product Process333App. BSample Gate 3 Screening Criteria (Scored)341App. CNewPort Max Software: A Tool for New Product Portfolio Management345App. DThe NewProd 3000 Model347Reference Notes349Index365About the Authors381
\ BooknewsEmphasizing long-term growth, this guide to portfolio management examines the methods used by major companies and explains the principles governing resource allocation for developing projects. Particular attention is given to determining which products are most worthy of resource allocations, creating a balanced portfolio, improving estimates for market forecasts and pricing, and implementing a portfolio management strategy. The authors teach marketing at McMaster University. Annotation c. Book News, Inc., Portland, OR (booknews.com)\ \
