Power Sales Words: How to Write It, Say It and Sell It with Sizzle
Search in google:
A hands-on guide to writing copy that sells.
AcknowledgmentsThe 12 Laws of Writing Compelling CopyHow to Use This BookThe Fear Factor (Or Copywriting 101 for Anyone Who Has to Write Almost Anything)Section I: Keep It Simple Section II: Make It Provocative Section III: Nix the Bells and WhistlesSection IV: Closing Arguments Section V: Choose Your Words Wisely Section VI: Product Attributes Section VII: Conclusion: Edit, Edit, Revise, and Tweak Section VIII: How I Wrote the Appendix Appendix A: Synonym FinderAppendix B: Polar Opposites Appendix C:One List My Seventh Grade English Teacher Asked Me to IncludeAppendix D: Three Essays for WritersAbout the Author
