Practical Guide to Enrollment and Retention Management in Higher Education
Practical and applicable suggestions are given to the reader on how to write and implement a marketing plan, how to design effective publications, and the role of advertising in college enrollment. The author stresses the importance of financial aid in enrollment and retention management. Suggestions are given on how to integrate financial aid into the marketing, admissions, and retention management programs. The elements of an effective financial counseling and debt management program are...
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Discusses the likely future for enrollment and retention management, including corporate outreach programs, distance learning options, combined degree programs, and collaborations with local, national, and international schools and organizations. Booknews Writing for higher education enrollment managers, retention managers, admission directors, financial aid administrators, registrars, and institutional researchers, Dennis (vice president for development and enrollment, Suffolk U., Boston) suggests practical ways to approach the problems of attracting and retaining good students. Her coverage includes the role of the enrollment manager and of faculty, marketing, telecounseling, publications, advertising, financial aid, outcomes, evaluation, and the ever-present challenge of change. Annotation c. by Book News, Inc., Portland, Or.
PrefaceAcknowledgmentsIntroduction11What Is Enrollment Management?72Who Is an Enrollment Manager?133The Future of Enrollment Management194The Role of Research in Enrollment Management275Marketing316Telecounseling: Pick Up the Phone377Publications418Advertising519The Role of Faculty in Enrollment and Retention Management5510Financial Aid5911Retention Management7712Outcomes9913Evaluation10514Success and Failure10915Change: Our Constant Companion11316Conclusion117App. Lists and Reports121Bibliography129Index135
\ BooknewsWriting for higher education enrollment managers, retention managers, admission directors, financial aid administrators, registrars, and institutional researchers, Dennis (vice president for development and enrollment, Suffolk U., Boston) suggests practical ways to approach the problems of attracting and retaining good students. Her coverage includes the role of the enrollment manager and of faculty, marketing, telecounseling, publications, advertising, financial aid, outcomes, evaluation, and the ever-present challenge of change. Annotation c. by Book News, Inc., Portland, Or.\ \
