Profitable Menu Planning [With CDROM]
Profitable Menu Planning, Third Edition is the most up-to-date, comprehensive book on menu planning available. It covers every operation needed to properly design and develop menus, including determining who your customers are and how to market the menu to them; available kitchen equipment; recipe costs; how to make a profit; and how to figure selling prices. Menu analysis, nutrition, printing the menu (including desktop publishing), menu accuracy, and all the different types of menus are...
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Exceptionally thorough, this volume offers single-volume coverage of ALL aspects of menu planning. Hands-on and real-world in approach, it features accompanying interactive software with specific examples of costing, mark-ups and menu engineering. Booknews A guide for students, managers, and owners in the food service industry. Considers researching the type of customer and restaurant, financial matters, nutrition, legal aspects, layout and printing, and a range of specialized menus from fast foods to banquets. Also discusses the menu as a management tool. First published in 1994 and here significantly revised in both content and layout. The 3.5
PrefaceAbout the Software1Know Your Customer12Know Your Restaurant273Costs494Pricing the Menu795Menu Analysis1016Nutrition1177Menu Content1418Writing the Menu1739Menu Layout and Printing19510Quick Service Menus23511Family Style Restaurant Menus24712Theme, Ethnic and Fine Dining Menus28713Banquet/Show Menus31114Buffets35315Cafeteria and Cycle Menus36716The Menu as a Management Tool383App. ADescriptive Wording for Menus391App. BNutritional Labeling Laws395App. CForeign Wording for Menus403Index407
\ BooknewsA guide for students, managers, and owners in the food service industry. Considers researching the type of customer and restaurant, financial matters, nutrition, legal aspects, layout and printing, and a range of specialized menus from fast foods to banquets. Also discusses the menu as a management tool. First published in 1994 and here significantly revised in both content and layout. The 3.5<"> disk requires Windows and Excel and contains programs to cost meals. Includes a glossary of foreign words without pronunciation. No bibliography. Annotation c. by Book News, Inc., Portland, Or.\ \
