Public Health Advocacy and Tobacco Control: Making Smoking History
Simon Chapman is one of the world's leading advocates for tobacco control, having won the coveted Luther Terry and WHO medals. His experience straddles 30 years of activism, highly original research and analysis, having run advocacy training on every continent and editing the British Medical Journal's Tobacco Control research journal. In this often witty and personal book, he lays out a program for making smoking history. He eviscerates ineffective approaches, condemns overly enthusiastic...
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Simon Chapman is one of the world’s leading advocates for tobacco control, having won the coveted Luther Terry and WHO medals. His experience straddles 30 years of activism, highly original research and analysis, having run advocacy training on every continent and editing the British Medical Journal’s Tobacco Control research journal. In this often witty and personal book, he lays out a program for making smoking history. He eviscerates ineffective approaches, condemns overly enthusiastic policies which ignore important ethical principles, and provides a cookbook of strategy and tactics for denormalising smoking and the industry which promotes it. Public Health Advocacy and Tobacco Control is divided into two sections. The first contains chapters spanning such key topics as the place of advocacy in tobacco control, ethical issues, smoking cessation and prevention, harm reduction and product regulation and the denormalisation of smoking. The second section provides an invaluable A-Z of tobacco control advocacy strategy from Accuracy to Whistleblowers.
Preface ixAcknowledgements xviMajor Challenges for Tobacco Control This Century 1Death is Inevitable, So Why Bother With Tobacco Control? Ethical Issues and Tobacco Control 3The ethics of tobacco control 11The ethics of smokers "knowingly" harming themselves 12"Informed" smokers: policy implications 13What is a "fully or adequately informed" smoker? 14The tobacco industry's current information inaction 17Ethical implications of addiction in tobacco control 18When smoking harms others 19Ethical aspects of the social costs of smoking 20Conclusions 22The Place of Advocacy in Tobacco Control 23Policy wish lists 24Advocacy: the neglected sibling of public health 27Unravelling gossamer with boxing gloves 34Banning smoking in workplaces 40Political insights into advocacy for smokefree bars 49The News on Smoking 62Impacts of the media 63Framing 67Criteria for newsworthiness 68Making news on tobacco control 70Dead Customersare Unprofitable Customers: Potential and Pitfalls in Harm Reduction and Product Regulation 76Overview 80Ways to engineer tobacco products 82PREPs: potential reduced exposure products 88Who will use the new reduced-harm products? 101Will smokeless tobacco transpose to cultures with no traditions of use? 104High-delivery nicotine replacement therapy 108Combustible tobacco: enter the dragon 111Ingredients 120Summary and conclusions 124Accelerating Smoking Cessation and Prevention in Whole Communities 129Why do people stop smoking? 133How do most people stop smoking? 137Preventing the uptake of smoking in children 150The Denormalisation of Smoking 153When policy moves beyond evidence: banning smoking outdoors 160The "smoker-free" workplace: banning smokers from workplaces 167Vector Control: Controlling the Tobacco Industry and its Promotions 172Promoting tobacco use after advertising bans 175Should we control smoking in movies? 180Corporate responsibility and the tobacco industry 190Academic denormalisation 195Making Smoking History: How Low Can We Go? 198Greatest reductions in national prevalence 198How reliable are the data? 199Projections for Australia 199Subpopulations with high smoking rates 200The future 203An A-Z of Tobacco Control Advocacy Strategy 207Introduction 209Ten basic questions for planning advocacy strategy 211AN A-Z OF STRATEGY 214Accuracy 214Acronyms 215Action alerts 216Advertising in advocacy 219Analogies, metaphors, similes and word pictures 220Anniversaries 221Be there! The first rule of advocacy 221Bluff 222Boycotts 222Bureaucratic constraints 223Celebrities 225Columnists 227Creative epidemiology 227Criticising government 230Demonstrations 231Divide and rule 233Doctors 234Editorials 235Elitism 236Engaging communities 236Fact sheets 238Gate-crashing 238Infiltration 239Inside and outside the tent 241Internet 241Interview strategies 242Jargon and ghetto language 251Know your opposition 251Learning from other campaigners 252Letters to politicians 252Letters to the editor 255Local newspapers 257Mailing lists 257Marginal seats 258Media cannibalism (or how media feed off each other) 259Media conferences 260Media etiquette 261Media logs 262Media releases (press releases) 263Meeting with the tobacco industry 263Networks and coalitions 265Online polls 266Op-ed opinion page access 267Open letters 268Opinion polls 269Opportunism 270Parody 271Petitions 272Pictures and graphics 273Piggy-backing 273Precedents 274Press agencies 274Private sector alliances 275Publicising others' research 275Radicalism 276Reporters and journalists 277Scream test 280Shareholders 281Slow news days 283Strategic research 283Talent (spokespeople) 284Talkback (access) radio 285Targeting or narrowcasting 287Whistle-blowers 288Wolves in sheep's clothing 289References 291Index 325
\ From the Publisher"Anyone remotely interested in public health advocacy, ethics, and policy - not only related to tobacco - will find it a rewarding read. Chapman blends history, policy, ethics, and advocacy in a witty, engaging, and accessible way." British Medical Journal\ "This important text explores what needs to be done globally for effective tobacco control in the early decades of the 21st century."\ Nursing Standard\ \ \ \
