Put Your Dreams First: Handle Your Entertainment Business
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There is a great mystique about the entertainment industry and a fervent desire in many to be part of it. But what many women don't realize is that most entertainment career guides are written from the point of view of the male executive, or are filled with industry and legal jargon-making them difficult to read and understand. Now, in PUT YOUR DREAMS FIRST, Thembisa Mshaka uses her 15 years of experience in the music industry to expose the hidden truths that women need to know as they aspire toward entertainment careers, such as how to avoid compromising one's self-respect and the little-known fact that women run a large part of the business. This highly informative guide is for every woman wanting to know how to navigate the entertainment superhighway and find that job of a lifetime.
Foreword Vanessa Williams xvIntroduction Sister Swans 1Chapter 1 Getting In 5Chapter 2 She's Playing Your Song: Radio, Deejaying, and Turntablism 25Chapter 3 Mad Skills: Not-So-Plain Janes 52Chapter 4 Imaging: Beauty Is a Beast 70Chapter 5 Before the Music: Songwriting, Music Making, Publishing, and A&R 94Chapter 6 Read the Label 120Chapter 7 So You Wanna Be a Supastar? 152Chapter 8 The Art and Nuance of Production for Script, Stage, and Screen 172Chapter 9 President and CEO 205Chapter 10 Have Passport, Will Prosper: Going Global 225Chapter 11 The Revolution Will Be Feminized: Women of New Media and Mobile 251Chapter 12 Exit Stage Next 272Appendices Recommended Resources 289Recommended Resources 295Endnotes 297
