Real You Incorporated: 8 Essentials for Women Entrepreneurs
Praise for Real You Incorporated\ "What I admire about Kaira is her can-do attitude. She knows what it's like to be in a man's world, but still accomplish things her way. She's the real thing, and after reading this book, you'll feel more confident of being your real you too. Go for it."\ —Keith Ferrazzi, bestselling author of Never Eat Alone\ "Kaira Rouda empowers the woman entrepreneur by simply telling her to be herself. Where other books urge women to fit in with the boys, Real You...
Search in google:
Real You Incorporated is a one-of-a-kind guide to empowering women entrepreneurs though personal branding. Kaira Rouda shows you how to discover and love your personal brand and bring it to market as a real brand that is powerful and different than a man's. You'll learn to look within yourself to discover your passions, transform those passions into a marketable brand, and bring that distinctively feminine brand to the market'encouraging customer loyalty and employee unity. Now available in a newly updated edition, The Beginner's Guide to Real Estate Investing, Second Edition provides straightforward advice for investors that helps them avoid mistakes, find great opportunities, and succeed over the long term. Full of wisdom and insight from a veteran investor, the book gives you proven techniques and real-world strategies for first-timers and veteran investors alike. This edition includes the latest on financing, foreclosures, property management, cash flow, and much more.
Introduction ixFind It Within You 1It All Starts With You 5Your future starts nowLearn from your pastDescribe yourself in one wordDefine Your Passions 27Find the real people in your lifeDon't go it aloneFollow your instinctsDiscover Your Brand 55Tell your company storyDefine your brand essenceCreate your vision statementThe Competitive Advantage 77Bring Your Passion and Your Brand Together 81The five senses of brandingCreate a marketing planMake it tangibleCreate a Unique and Real Work Environment 119Be a creative leaderExpress your brand in hiringAvoid culture vulturesYour Personal Brand Is Your Business Brand 145Customers know if you're faking itBe everywhere she wants you to beThe real world is onlineChart Uncharted Waters 179Build your business networkChange the world for other womenCapture your charitable passionCreativity Is Unstoppable 207Don't get stuckPlayShareAcknowledgments 227About the Author 231Index 233
