Semiotics: The Basics, Vol. 2
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Using jargon-free language and lively, up-to-date examples, Semiotics: The Basics demystifies this highly interdisciplinary subject. Along the way, the reader will find out:•What is a sign?•Which codes do we take for granted?•What is a text?•How can semiotics be used in textual analysis?•Who were Saussure, Peirce, Barthes and Jakobson - and why are they important?Features include a glossary of key terms and realistic suggestions for further reading. There is also a highly-developed and long-established online version of the book at: www.aber.ac.uk/media/Documents/S4B. Donald J. Cunningham It is no small task to present semiotics in a manner that makes it accessible to the beginning student, and Chandler achieves this, describing difficult concepts clearly and thoroughly.
List of figuresList of tablesPrefaceAcknowledgementsIntroduction11Models of the sign172Signs and things553Analysing structures794Challenging the literal1235Codes1476Textual interactions1757Limitations and strengths207Going further221Glossary223References247Index263
