Serial Monogamy: Soap Opera, Lifespan, and the Gendered Politics of Fantasy
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Scodari (Florida Atlantic U.) analyzes the production and consumption of daytime soap operas in the United States, emphasizing the importance of understanding both over the course of narrative development in the long-term. She looks at the gender and political meanings injected into the texts by the producers, teases out subtexts contained in the product, and looks at differences in audience reception to meaning. She looks at how soap operas treat issues of age, beauty, and romance; intergenerational relationships; and controversial politics. In her audience research, conducted largely through on-line fan sites and discussion boards, she pays close attention to how different age groups receive and construct different meanings from the television shows. Annotation ©2004 Book News, Inc., Portland, OR
AcknowledgmentsIntroduction: Meaning as Contest1Marketing Desire: Fantasy, Soap Opera, and the Preferred Audience12Imagined Subjects and the Gendered Text153Active Interpreters and the Social Audience414He's May, She's September, But are They Both from Another World?615Over the Rainbow ... Dreams Become Nightmares896Playing (with) Favorites1117Pleasure Principles131Conclusion: End in Hindsight155App.: Methodology173References181Author Index195Subject Index199
