Stage Directions Guide to Publicity
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The key to getting people into a regional or community theatre is getting the word out about it. But if the theatre isn't on Broadway and doesn't have an expert press agent (or an extensive ad budget), how does it get attention? The STAGE DIRECTIONS Guide to Publicity has the answers! From photo calls to news releases, from guerrilla marketing to subscriber communications, this book has advice to cover all needs. Booknews From casting notices to cyberspace promotion, six contributors including magazine editorsadvise on getting a new show publicized. Lacks references and an index. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Part I: FIRST STEPSKeeping On TrackDeveloping a Publicity CalendarGood Auditions Need Good PublicityTips to Get the Word Out-and Actors InPart II: WORKING WITH THE MEDIAGetting StartedThe Perfect News ReleaseThink Like an Editor to Get Your Message OutThe "Be Prepared" LetterLet Editors Know What's Coming Their WayMedia Relations: Dos and Don'tsHere's What Editors Have to SayAn Editor Is Not An Ad SalespersonMake The Most of Public Service AnnouncementsFive Time-WastersThey Seem Like Perfectly Logical Things to Do, but... Chris LaningThey Look Like Time-Wasters, But... Chris LaningMedia: Did You Know?Part III: BROCHURES THAT WORKHow To Design a Great Season BrochureKnow Your Reader, Plan Every Inch, Keep It SimpleBrochures: Did You Know?Part IV: PHOTOGRAPHSCatching An Editor's EyeAdvice on How to Make Sure Your Photos Wind Up Getting Printed... Neil OffenWorth a Thousand WordsUnderscoring the Need for Good Photos... Stephen PeithmanPhotographs: Did You Know?Part V: POSTERS AND ADSPosters: Are They Worth the Trouble?Sometimes-But You Need to Know WhenSell Sizzle, Not SteakWhen Writing Ads, Make Every Word CountCreating More Effective AdsDo You Know the 75/25 Rule?In Ads, Percentages CountAds: Did You Know?Part VI: OTHER ISSUESCyberspace PromotionHow to Push Your Theatre on the Information Superhighway... Scott MillerFirst Get Their AttentionWhy Publicity Stunts Have Their Place... Wycliffe McCrackenWhat's In A Name? Maybe An AudienceLocal Personalities Make for Good PromotionGetting Them ThereA Good Map Will do the TrickWorking With ReviewersHow to Get Them on Your Side - And What to Do When Things Go Wrong"Never Heard Of It"What to Do When Your Show Isn't Well Known... Nancianne PfisterDid You Know?
