Start Your Own Personal Training Business: Your Step-by-Step Guide to Success
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Earn a Healthy Living Helping Others Win the Battle of the BulgePersonal trainers aren't just for athletes and the rich and famous anymore. As people become more aware of the importance of living a healthy lifestyle, personal trainers are in high demand. You'll learn the nuts and bolts of starting a personal training business, including everything from establishing a business plan to getting certified to finding a profitable niche. Tips from successful trainers provide inspiration and advice along the way. They offer insights about: Requirements and startup costs What to expect during day-to-day operations Making yourself stand out from the competition Marketing strategies Building solid relationships with clients How to track and manage finances The most popular services trainers are offeringYou'll also find out about the latest trends in health and wellness so you can keep your business at the cutting edge in this rapidly expanding market. Whether you want to run a solo-operation or an exercise studio employing other trainers - you'll have the tools to succeed.
Preface xiIntroduction to Personal Training 1What Do Personal Trainers Do? 2Who Is Your Market? 5Is This Business for You? 5Credibility and Credentials 6Continuing Education 9Designing Your Business 11Business Plan Elements 12To Market, to Market 13The Competitor You Can't See 15The Industry's Showcase 16Selling Related Products 16Establishing Policies and Procedures 17Cancellation Policy 17Late Policy 18Think About the Unthinkable 19Are You Liable? 21Are You on a Mission? 22Structuring Your Business 27Legal Structure 28Business Insurance 30Licenses and Permits 31Professional Advisors 33What's In a Name? 35Locating and Setting Up Your Business 39Working from the Home 40Commercial Facilities 40Going Mobile 43Operating in Cyberspace 45Setting Up Your Web Site 46Getting Outside Help 47Computer-Based Training Tools 48E-Mail Dos and Don'ts 49Boosting Traffic 50Web Site Disclaimer 51Setting Yourself Apart 53Wellness Coaching 54Playing a Different Role 54Making the Connection 55A Business for Anywhere 56The Coaching Session 56The Challenges of Coaching 56What You'll Need to Do 57Functional Training 57At the Core 58Choosing a Niche 60Consider Your Strengths and Likes 60Start-Up Expenses and Financing 63Sources of Start-Up Funds 64Equipping Your Business 66Telecommunications 70Office Supplies 72Exercise Equipment 72Vehicle 74Adding It All Up 75Staffing: Maximizing Your Human Resources 79Where to Look 80Evaluating Applicants 81Once They're on Board 84Paying Your Employees 86Employee Benefits 86Employees or Independent Contractors? 87Noncompete and Confidentiality Agreements 88Building Client Relationships 91The Initial Consultation 92As the Boss 93Critical Documents 94Informed Consent, Release, and Assumption of the Risk 94Physician Consent/Clearance 96Fitness Assessment 96Client Records 96Keeping Your Clients Motivated 97Can Clients Reach You? 98Advertising and Marketing 113Marketing 101 114Getting the Word Out 115Direct Mail 116Collateral Materials 118The Real Gold Mine 118Medical Referral Programs 119Ideas for Promoting Your Business 120Is It Newsworthy? 121Give It Away 122Selling Your Business 123Be Prepared 123Assessing Your Results 124Fiscal Fitness 127Pricing Your Services 128Payment Methods 130Accepting Credit and Debit Cards 130Setting Credit Policies 131Billing 131Keeping Records 133Ask Before You Need 134Tales from the Trenches 157Know What Your Clients Know 138Stay Flexible 138Assign Homework 138Pick Up After Your Clients 138Invest in Education 139You Are Not Your Client 139Maintain a Client Base 140Don't Throw It Away 141Decide How Much You're Willing to Work 141Be Your Own Advertisement 142Give Gifts that Come Back to You 143Personal Training Resources 145Consultants and Other Experts 145Credit Card and Other Payment Processing Services 146Equipment, Supplies, and Services 146Fitness Organizations 146Health-Related Associations and Government Agencies 147Magazines, Books, and Other Publications 148Miscellaneous Resources 149Performing Rights Organizations 149Software and Web-Based Tools and Services 150Successful Personal Trainers 151Useful Web Sites 151Glossary 153Index 157
