Starting & Running Your Own Horse Business
Since 1997, Storey's Starting & Running Your Own Horse Business, by Mary Ashby McDonald, has sold 72,000 copies in 17 printings. It is the best-selling book in its category. The book's success stems from its exceptional utility; with its practical "how-to" format, step-by-step approach, and business-ready resources, McDonald simplifies the challenge of running a profitable horse business.\ Now, for the first time, this best-seller has been fully updated and revised. Starting & Running...
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Turn Your Passion into a Profession Your devotion to horses is the key ingredient in a profitable equestrian career. Now revised and expanded, Starting & Running Your Own Horse Business offers complete advice on putting your love for horses to work. A larger selection on safety, tax and insurance advice, and many new suggestions for starting successful equestrian businesses make this new edition the must-have book for horse entrepreneurs. An experienced stable manager and practicing veterinarian, Mary Ashby McDonald shares her money-making ideas and cost-saving techniques for launching and running a successful business."Now this is a really useful horse business guide...McDonald includes a variety of money-saving and -making suggestions." - Horse Country"If you've ever thought about starting your own horse business, be sure to pick up, well, Starting & Running Your Own Horse Business." - Horse & Rider"The ideas in this book are accurate and solid. Unfortunately, along the way, I've made many of the classic business blunders Mary mentions [in this book]. Hopefully reading this will help others avoid the same mistakes in the future." - Olympic Gold Medalist Joe Fargis, Owner/Manager/Trainer, Sandron FarmLearn How To:Create a business plan that puts your existing horses and facilities to workManage your time, your money, and your employeesChoose affordable insurance coverage that keeps your customers and your horses safe and protects you from financial liabilityOperate an exciting variety of horse ventures from camps to carriage servicesDevelop an appealing name, logo, and icon for your businessIdentify the best marketing and advertising opportunitiesOffer additional services your customers need: grooming, cleaning tack, transportation, catching and holding, consulting, administering medicationsReduce vet bills: implement sound preventative strategies and do your own vaccinating and dewormingSave on feed costs
Introduction\ 1 Creating an Image\ 2 Advertising and Promoting Your Business\ 3 Managing Your Business\ 4 Financial Management\ 5 Riding Programs, Boarding, and Leasing\ 6 Riding Camps\ 7 Moneymaking Events and Ideas\ 8 Buying and Selling Horses\ 9 Breeding Horses\ 10 Farm Property and Maintenance\ 11 Cutting Costs on Horse Care\ 12 Equipment Savings, Opening a Tack Shop\ Appendices\ IndeX
