Starting an Online Business For Dummies
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Start a new endeavor and open your own online business quickly and easilyArmed with a computer, an Internet connection, and a good idea — but hesitant to take that first step toward making money online? Starting an Online Business For Dummies gives you confidence by providing you with essential advice and up-to-date trends in e-commerce, all aimed at helping you make money online. Mind your own business — discover the latest strategies for promoting your business and outdoing the competitionGetting to know you — identify your customers, get to know the marketplace, and establish a unique visual identity Outta site — get the most from your Web host, update your site to keep customers interested, and use tools to jazz things upThe way to pay — choose an online payment system, set up secure credit card payments, and verify credit card dataOn the level — protect your domain name, figure out if a trademark is available, and explore legal issues you need to know Go straight to the source — sell on consignment, work with a wholesaler, or buy direct from around the globeStand out in the crowd — increase your Web presence with search engine optimization, Web marketing, and social media toolsNo Web site? No problem — sell goods via eBay® auctions, Craigslist®, CafePress®, and other online marketplacesOpen the book and find:Guidance for creating an e-business plan Tips for making your site easily searchable The basics of online business accounting Advice for optimizing the shopping experienceWays to advertise with YouTube®, Twitter®, Facebook®, and blogs Pointers for maximizing Google's toolsThe essentials of opening an eBay storeWays to find products to sell or to work with wholesalersLearn to:Identify a market need and choose the right Web hosting serviceEnhance site security and boost your customer serviceImprove your site's search rankingsMarket your business through social media
Pt. IStrategies and tools for your online business9Ch. 1Opening your own online business in ten easy steps11Ch. 2Choosing and equipping your new e-business35Ch. 3Selecting the right Web host and design tools67Ch. 4Exploiting new ways to build business97Pt. IIEstablishing your online presence115Ch. 5Giving your business site structure and style117Ch. 6Attracting and keeping customers135Ch. 7Building in security up front161Ch. 8Monitoring and improving your business181Pt. IIISuccessful online business models197Ch. 9Setting up Amazon.com, Yahoo!, and other storefronts199Ch. 10Running a business on eBay211Pt. IVRunning and promoting your online business227Ch. 11Easing the shopping experience229Ch. 12Accepting payments247Ch. 13Service with a virtual smile265Ch. 14Search engine placement287Ch. 15Advertising and publicity305Pt. VThe necessary evils : law and accounting335Ch. 16Making it all legal337Ch. 17Online business accounting tools355Pt. VIThe part of tens369Ch. 18Ten must-have features for your Web site371Ch. 19Ten hot new ways to be an ontrepreneur377
