Starting and Building Your Catalog Sales Business: Secrets for Success in One of Today's Fastest-Growing Businesses
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Now—America's #1 marketer and consultant puts together the first complete guide to catalog sales! Starting & Building Your Catalog Sales Business Some of America's best known and most successful businesses, such as Sears, Spiegel, L.L. Bean, and Lands' End, are "catalog companies," earning a major percentage of their profits through catalog sales. If you're a business owner or entrepreneur, now you can do the same with the help of this book. Written by bestselling author Herman Holtz, Starting and Building Your Catalog Sales Business is a complete guide to catalog sales that explains how to get started in and manage a catalog business profitably. Packed with anecdotes, worksheets, and examples drawn from successful catalog sales businesses, it explains: * The basics of direct-mail selling and catalog sales * The secrets to creating catalog copy that really sells * The essential elements in the catalog mailing—including how to create a strong sales letter and a user-friendly order form * How to choose and use the right mailing lists * Managing the two essentials of the catalog business: sales volume and pricing
What Is the ``Catalog Sales'' Business?A Few Starter Ideas.What to Sell: Finding the Right Line.Basics of Marketing.Marketing via Catalogs and Mail.Writing Catalog Copy that Sells.The Important and Necessary Elements in the Mailing.Mailing Lists: A Critical Necessity.Costing, Pricing, and Accounting.What It Takes to Succeed.Financing Your Future.Miscellaneous Aids to Success.Appendixes.References.Index.
