Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition
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This book comprehensively examines the wide spectrum of techniques (classic as well as more popular contemporary ones) involved in analyzing business, competitive data, and information. A consistent format for each technique includes a description, background, rationale and implications, advantages, limitations, process, and related tools. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. A unique evaluation process for each model identifies ease of use and practicality.Two-part organization covers analysis and its relationship to competitive intelligence and strategy, and the techniques of strategy and competitive analysis. Booknews In an effort to have competitive analysis (CI) share the spotlight with strategic planning, Fleisher (management, U. of New Brunswick- Saint John, Canada) and Bensoussan (The MindShifts Group Pty. Ltd., Sydney, Australia) offer what they contend is the first book entirely devoted to CI management. They detail the background, strategic rationale, strengths, weaknesses, implications, and processes of applying two dozen techniques including GE business screen matrix, blindspot analysis, technology life cycle analysis, and sustainable growth rate analysis. Includes boxed case studies. Annotation c. Book News, Inc., Portland, OR (booknews.com)
PrefacePt. IAnalysis and its Relationship to Strategy and Competitive Intelligence1Ch. 1The Strategy and CI Process2Ch. 2Analysis and Its Pitfalls11Ch. 3The FAROUT System22Pt. IIThe Techniques of Strategic and Competitive Analysis29Ch. 4BCG Growth/Share Portfolio Matrix30Ch. 5GE Business Screen Matrix47Ch. 6Industry Analysis60Ch. 7Strategic Group Analysis74Ch. 8SWOT Analysis92Ch. 9Value Chain Analysis104Ch. 10Blindspot Analysis122Ch. 11Competitor Analysis144Ch. 12Customer Segmentation Analysis162Ch. 13Customer Value Analysis180Ch. 14Functional Capability and Resource Analysis205Ch. 15Management Profiling225Ch. 16Issue Analysis252Ch. 17Macroenvironmental (STEEP) Analysis269Ch. 18Scenario Analysis284Ch. 19Stakeholder Analysis298Ch. 20Experience Curve Analysis313Ch. 21Growth Vector Analysis334Ch. 22Patent Analysis347Ch. 23Product Life Cycle Analysis364Ch. 24S-Curve (Technology Life Cycle) Analysis381Ch. 25Financial Ratio and Statement Analysis400Ch. 26Strategic Funds Programming419Ch. 27Sustainable Growth Rate Analysis434Index451
