Strategic Management of Technological Innovation
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Strategic Management of Technological Innovation, 2e by Melissa Schilling is the first comprehensive, rigorous and yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.
Ch. 1Introduction1Pt. 1Industry dynamics of technological innovation11Ch. 2Sources of innovation13Ch. 3Types and patterns of innovation35Ch. 4Standards battles and design dominance55Ch. 5Timing of entry75Pt. 2Formulating technological innovation strategy93Ch. 6Defining the organization's strategic direction95Ch. 7Choosing innovation projects115Ch. 8Collaboration strategies141Ch. 9Protecting innovation165Pt. 3Implementing technological innovation strategy187Ch. 10Organizing for innovation189Ch. 11Managing the new product development process213Ch. 12Managing new product development teams237Ch. 13Crafting a deployment strategy253
