Street Smart Franchising: Do It Right: 10 Secrets from a Street Wise Franchisor
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The truth you need to knowbefore you buy a franchiseThis straight-shooting franchise guide goes beyondthe “how-to” to teach you whatto expect when starting a franchise. Real-life storiesfrom the trenches illustrate to you how to copewith the difficulties a franchise presents. Smart Franchisingreveals the personality types most likely tosucceed at franchising and warns you aboutthe character traits that may increase the risk of failure.Plus, it offers an in-depth look at what happensduring the research and investigation of a franchise,something glossed over in most franchise books.
Pt. 1What you need to know before you start looking1Ch. 1What's a franchise?3Ch. 2Why should I invest in a franchise?22Ch. 3Understanding your behavior style34Ch. 4What does winning look like?59Ch. 5What does it take to win as a franchisee?83Ch. 6The learning curve of a franchise98Ch. 7The evolution of the franchisee-franchisor relationship140Pt. 2Investigating franchises155Ch. 8Locating franchise opportunities157Ch. 9Following a six-step franchise investigation process161
