Talent Is Not Enough: Business Secrets For Designers
The best business guide for design professionals just got better! This revised and expanded second edition includes everything designers need—besides talent—to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property,...
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The best business guide for design professionals just got better! This revised and expanded second edition includes everything designers need—besides talent—to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you’ll learn:• How to get on the right career path• The best way to determine pricing• How to avoid common legal pitfalls• How to manage large projects• The secrets of efficient design teams• How to forecast your workload and financesTalent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more:• Design planning and strategy• Corporate identity development• Publication and editorial design• Brand identity and packaging design• Advertising and promotion design• Marketing communications• Environmental design• Industrial design• Motion graphics• Interaction design• Information design“It is rare to find one individual with such a wide range of knowledge in the design-related fields. And, because of his experience as a designer, Shel brings a sensitivity and understanding to administrative issues while still respecting the artistic side of our industry.”Frank Maddocks, President, Maddocks & Company“Now that design skills have become a commodity, you need business skills to focus them. Shel has written a crackerjack book that will be on the shelf of every ambitious designer.”Marty Neumeier, author of Zag and The Brand Gap
Career options01. Making a living as a creative professional02. Job hunting03. Independent contractor issues04. Sample independent contractor agreement05. Income taxes for freelancers06. Calculating a freelance rate Small business07. Becoming a business08. Pricing models09. Setting rates for a firm10. Marketing11. Proposals12. Project management basics13. Bookkeeping basics14. Cash flow15. Insurance basics16. Facilities planning Legal issues17. Intellectual property18. Defamation, privacy, and publicity19. Understanding terms and conditions20. AIGA standard form of agreement21. Ethics and social responsibility Large firms22. Successful design teams23. Using student interns24. Working with a sales rep25. Large projects26. Financial management27. Forecasting28. Business planning29. Exit strategies30. Special challenges for in-house departments Index
\ From Barnes & NobleThe Barnes & Noble Review\ Few designers are natural-born businesspeople, project managers, or efficiency experts. Sadly unfair it may be, but these skills often make the difference between success and failure. Shel Perkins specializes in helping creative firms manage themselves better. (Now, there’s an enormous, high-value business niche!) In Talent Is Not Enough, he’s brought together the key insights and techniques every designer needs, whether they work from a spare room or a Madison Avenue cubicle. \ This is the stuff nobody tells you. How to set rates as an independent contractor, or for your entire firm. How to work more productively with a sales rep. How to cope with the unique political challenges of being an in-house designer. What your bookkeeping records need to track. What insurance you actually do need. How to modify standard terms and conditions for your unique project. Use this book religiously: You’ll have more energy for what matters most -- creativity. Bill Camarda, from the June 2006 Read Only\ \ \
