Exposes the strategies used by advertisers to manipulate our thoughts and senses.
Foreword: The Battle of BeliefsAuthor's WarningPt. 1Subliminal Media Technology: Bending Minds in Pursuit of Power and Profit1For Those Who Think They Think for Themselves32How to Get Inside the Open Mind - Undetected353The Underside of Consciousness64Pt. 2Language and Culture: The Tools of Indoctrinability4Media - The Brainwashing Laundromat935How We Know That We Know That We Know115The Logic of IllogicThe Logic of IdentificationThe Logic of Excluded MiddlesThe Logic of Contradiction6The Real Thing - Symbolic Realities1487Cause and Effect - The Greatest Illusion of All1648The Expectations of Stereotypes1809Self-Fulfilling Prophecies20510The Self-Sealing World of Objectivity22711The Permanently Closed Mind249Epilogue265Appendix267Bibliography269Index283