The Big Fix
As the pharmaceutical industry invests more and more in the development of new drugs, true breakthroughs are few and far between. Into the breach comes a panoply of product-line extensions and me-too drugs aimed at grabbing market share. The industry plows its high profits back into research, but invests an equal or greater sum in flogging its products in every imaginable venue. Research studies are designed to support marketing claims. Many doctors all over the country get their first...
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A PublicAffairs Reports Paperback Original A meticulously reported exposé uncovers exactly how the drug industry boosts sales and bilks consumers in the most lucrative prescription drug market in the world
Introduction1The Spend Trend12Patent Shenanigans273You Say Profits, They Say R&D434Big Pharma's Winning Pitch635Getting to You876Drugs R Us1077Nothin's Gonna Change My World1438The Goose That Laid the Golden Egg153Conclusion169Sources and Acknowledgments175Index177
