The Broadcast Century and Beyond
Bringing the history of broadcasting into the forefront!\ \ Audience: Courses in broadcast history; broadcast professionals.\
Search in google:
The Broadcast Century and Beyond is a popular history of the most influential and innovative industry of the century. The story of broadcasting is told in a direct and informal style, blending personal insight and authoritative scholarship to fully capture the many facets of this dynamic industry. The book vividly depicts the events, people, programs, and companies that made television and radio dominant forms of communication. The latest edition includes coverage of all the technologies that have emerged over the past decade and discusses the profound impact they have had on the broadcasting industry in political, social, and economic spheres. “Broadcasting” as a whole has been completely revolutionized with the advent of YouTube, podcasting, iphones, etc, and the authors show how this closing of world-wide broadcasting channels affects the industry.* A single-source of broadcast history-covers past and present influences on broadcast communications, and showcases trends both old and emerging in the broadcast industry * Chronological approach, timelines, and contextualizing sidebars help orient readers and demonstrate key implications of broadcasting history and broadcasting of today * Updated to reflect new and emerging technologies of the past decade, including podcasts, web, blogging, and more* Companion website provides further contextualizing information regarding the cultural climate surround events in broadcast history, and points to extensive resources -Instructions on how to access the website may be found in the book. -Please visit http://booksite.focalpress.com/hilliard
In the Beginning ... Genesis to 1920 1The Roaring '20s: Promise, Chaos, and Controls 21The Terrible '30s: Profit Amid Depression 61The Furious '40s War and Recovery - Full of Sound and Fury, Signifying ... Transition to TV 91The Fearful '50s: Broadcasting and Blacklisting - A Decade of Shame 123The Soaring '60s: Awakening, Rebellion, and the Moon 163The Shifting '70s: Q and A and Jiggle 201The Techno-Edged '80s: Teflon, Tinsel, and Me 233The Cyber '90s: Toward a New Century 261The New Century: The 2000s - Webs and Digits 311Further Reading 353Index 359
\ From the Publisher"A masterwork that seamlessly weaves an array of complex elements into the story - elements such as entrepreneurship, technological developments, government regulation, patent wars, advertising, news, programming innovations, and celebrities.. The authors are to be commended for their year-by-year chronological approachand for smoothly incorporating big-picture issues, concrete examples and social contest into that chronological framework. Students, therefore, get a strong sense of the when along with plenty of the so what.. The book is absolutely packed with seemingly minor historical tidbits that, actually, can be used as springboards for discussions of major current issues - for example, the inculcation of advertising messages into programming content, something prevalent through the history of broadcasting in blatant ways (The Philco Hour, The Lucky Strike Dance Orchestra)."--American Journalism\ \ \
