The Business of Theatrical Design
In addition to revealing how to get the great design jobs in traditional entertainment venues, the author shows designers how to think outside the box and seize creative, lucrative opportunities -- such as those in theme parks, in concert halls, and with architectural firms. Providing the keys for passionate, talented designers to become successful businesspeople, The Business of Theatrical Design is a must-read for novices and established professionals alike.
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A veteran California designer covers many aspects of broadly defined theatrical entertainment, from getting a job in the field to professionals' perspectives on the future of show business. Resources are appended. Annotation (c)2003 Book News, Inc., Portland, OR
Introduction1Chapter 1What Kind of Business Am I?7Service BusinessProfit-Making BusinessChapter 2Office, Home, or Studio11Geographic LocationBalance in Your LifeCost of LivingCost of Doing BusinessCredentialsBusiness StationeryHome OfficeThe StudioFlexibilityChapter 3Staff and Design Associates21Design AssistantsStaffInternsHiringChapter 4Accounting for Small Business27Business ManagerCertified Public AccountantComputer ProgramsSpecialized BusinessSome Principles of AccountingAccrual versus Cash-Based AccountingCalendar Year versus Fiscal YearPrinciplesFinancial StatementsOther TermsDouble-Entry BookkeepingThe Rest of Accounting 101Choosing a BankMore ReadingChapter 5Business Liability and Insurance43Credit ReportingCurrent and Long-Term LiabilitiesHow Are We Liable?What Can We Do to Protect Ourselves?Client's Liability for PaymentBusiness LiabilityInsuranceHome BusinessesChapter 6Financial and Legal Considerations55Paperwork for Starting a BusinessBusiness EntitiesMore Complex EntitiesIndependent ContractorSafe Harbor ProtectionEmployee Leasing and Payroll CompaniesChapter 7Sales Methods, Technology, and Follow-Up72What Are You Selling?What Makes You Unique?Marketing ToolsNetworkingDirect MailCold CallsBrochuresCompact DiscsThe TelephonePress ReleaseBusiness Follow-UpWhen to Follow UpThe CallbackPostcardsWeb Sites and the InternetAgentsChapter 8Making Contacts89Gatherings and PartiesTrade PublicationsLists of Other DesignersMagazines and the InternetChapter 9Personal Appearance96Dress for InclusionBrandingSpecific Work Areas and AppearanceDress for the PositionChapter 10The Interview103LuckGame PlanPreparationPositive AttitudePortfolioListeningFinances and LogisticsHonestyPassionClosingInformational InterviewForm Resumes and LettersChapter 11Group Dynamics and Negotiating Skills117Writing SkillsVerbal SkillsListening SkillsAssertiveness and Other BehaviorsConflict ResolutionBrainstormingNegotiating SkillsOptionsStandards and AlternativesWalk-Away PositionGroup NegotiatingChapter 12Theatrical Unions131International Alliance of Theatrical Stage EmployeesUnited Scenic ArtistsInternational Brotherhood of Electrical WorkersNational Association of Broadcast Employees and TechniciansActors' Equity AssociationEquity (British)Other Entertainment MediaUnions Outside the United StatesUnion ContractsFee SchedulesChapter 13Professional Organizations146United States Institute for Theatre TechnologyCanadian Institute for Theatre TechnologyInternational Organization of Scenographers, Theatre Architects, and TechniciansThe Association of British Theatre TechniciansThe Society of British Theatre DesignersAssociation of Lighting DesignersInternational Association of Lighting DesignersIlluminating Engineering Society of North AmericaThe Professional Lighting and Sound AssociationThe International Costumers' GuildThe Costume Society of AmericaThe Costume Society of Great BritainAudio Engineering SocietyThe Stage Managers' AssociationThe Themed Entertainment AssociationAcademy of Television Arts and SciencesAmerican Women in Radio and TelevisionThe American Society of CinematographyThe American Society of Theatre ConsultantsEntertainment Services and Technology AssociationUniversity/Resident Theatre AssociationChapter 14Contracts and Letters of Agreement157Uniform Commercial CodeNon-Contracting SituationContract SituationsLetter of AgreementThe Deal MemoLoan-Out AgreementsWhat Makes a Contract?Can You Trust the Client?Small-Claims CourtMediationChapter 15The Contract Rider and Follow-Up171Outline FormDetails Are EssentialPre-PlanningCarnetTechnical Follow-UpLimited Design StaffWords with Different MeaningsWho Receives the Rider?Promoter/House Contacting YouThe InternetChapter 16Employment: Freelance, Academic, or Staff179Freelance PositionsAcademic PositionsStaff PositionsChapter 17Setting Your Salary and Fees194Union WagesPersonal WorthBuild ScenariosFreelanceBusiness Fee SettingStreet RateThe Last Man MethodReview ClauseTeaching PositionsLoan-OutsRegional TheatrePer DiemChapter 18Equipment and Service as a Side Business221My Business StoryWhat to OfferProfitLoss-LeaderChapter 19Non-Union Shows and Other Productions217Negotiating Your Own FeesConcertsCorporate ShowsTelevision/FilmThemed EntertainmentArchitecturalTheatreLoan-Out companiesUnions ChangingChapter 20The View from the Producer's Desk225TheatreCorporateThemed and Location-Based EntertainmentFilmConcertsFinancing the ProductionThe PromoterChapter 21The Designer's Perspective235Intellectual Property and OwnershipBe a Problem-SolverPaul Dexter's AdviceMatt Levesque's AdviceChapter 22The Future of the Business240Paul's ThoughtsLiz's ThoughtsJeff's ThoughtsMartyn's ThoughtsJoe's ThoughtsMike's ThoughtsCraig's ThoughtsDawn's ThoughtsMy ThoughtsEpilogueBibliography247AccountingBusinessLawMarketingPsychologyTheatreAppendix250Associations and OrganizationsTheatrical Unions, Guilds, and AssociationsCommercial Publications: Magazines, Periodicals, and Resource PublicationsPublishers of Theatre and Entertainment BooksPublishers of Business BooksIndex263
