The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
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In this audio edition of the totally revised underground bestseller -- The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business -- from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way. Library Journal Indicating that 40 percent of small businesses fail within their first year, Gerber, a small business expert, talks about how to be successful. In this revision of his 1986 book, he describes the "E-Myth," which basically states that a person with technical but few management skills can do well in business. Gerber describes developing a precise business system that produces consistent results because it has been tested and refined. He says that businesses thrive because of innovation, quantification, and orchestration. Visualize what is true success to you as a person, Gerber advises, and work from the ideal to the specific. While the author is a consumate salesman who reads his material in soothing tones, he offers too many abstract ideas and too few concrete plans. There is little useful content here. -- Mark Guyer, Stark City District Library, Canton, Ohio
AcknowledgmentsForewordIntroduction1Pt. IThe E-Myth and American Small Business7Ch. 1The Entrepreneurial Myth9Ch. 2The Entrepreneur, the Manager, and the Technician19Ch. 3Infancy: The Technician's Phase34Ch. 4Adolescence: Getting Some Help43Ch. 5Beyond the Comfort Zone51Ch. 6Maturity and the Entrepreneurial Perspective68Pt. IIThe Turn-Key Revolution: A New View of Business77Ch. 7The Turn-Key Revolution79Ch. 8The Franchise Prototype91Ch. 9Working On Your Business, Not In It97Pt. IIIBuilding a Small Business That Works!115Ch. 10The Business Development Process117Ch. 11Your Business Development Program134Ch. 12Your Primary Aim136Ch. 13Your Strategic Objective149Ch. 14Your Organizational Strategy166Ch. 15Your Management Strategy187Ch. 16Your People Strategy197Ch. 17Your Marketing Strategy218Ch. 18Your Systems Strategy234Ch. 19A Letter to Sarah253Epilogue: Bringing the Dream Back to American Small Business259Afterword: Taking the First Step267
