The Emperors of Chocolate: Inside the Secret World of Hershey and Mars
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Are you addicted to melt-in-your-mouth M&M's? Or do Hershey Kisses satisfy your sweet tooth? No matter what candy you crave, you'll love this flavorful social history of two legendary chocolate companies and their ultracompetitive war for space in the candy aisle. Prize-winning journalist Joël Glenn Brenner captures the personality and genius of the Mars and Hershey empires and their pivotal roles in the world's ongoing love affair with chocolate. James Surowiecki ...[O]ften entertaining...[a] mix of business and cultural history....Her book is filled with sharply drawn anecdotes about candy making and candy eating....An important part of this story...is [the fact that] having even one competitor is enough to keep a company on edge. —The Washington Monthly
