The ETF Trend Following Playbook: Profiting from Trends in Bull or Bear Markets with Exchange Traded Funds
Master the Low-Risk ETF-Based Investing Strategy That Gives You the Chance to Make Money in Any Market Climate\ “Tom Lydon has been a leader in the ETF business for many years. His new book walks through the basics of ETFs investing and shows why professionals–and increasingly, individuals–are turning to ETFs.”\ –Bob Pisani, CNBC Reporter\ “Our complex and global financial system has created a powerful need for guideposts for investors and traders alike. Tom Lydon provides an excellent tool...
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Master the Low-Risk ETF-Based Investing Strategy That Gives You the Chance to Make Money in Any Market Climate“Tom Lydon has been a leader in the ETF business for many years. His new book walks through the basics of ETFs investing and shows why professionals–and increasingly, individuals–are turning to ETFs.”–Bob Pisani, CNBC Reporter“Our complex and global financial system has created a powerful need for guideposts for investors and traders alike. Tom Lydon provides an excellent tool to help navigate the current economic environment in a clear, concise, easy-to-understand way.”–John L. Jacobs, EVP and CMO, The NASDAQ OMX Group, Inc.“There are hundreds of writers, speakers, and advisers clamoring to get a seat aboard the ETF bandwagon. However, if you’re looking for genuine insight from a real pioneer, then read Tom Lydon. Not only is Tom’s The ETF Trend Following Playbook a principled how-to guide for individual investors, it is requisite reading for money managers.”–Gary Gordon, Editor of ETFExpert.com“Tom Lydon has put together a concise handbook for the active ETF trader outlining the key drivers of successful trend investing. The ETF Trend Following Playbook provides sound advice for traders as well as a comprehensive and up-to-date tour of all the ETF world has to offer.”–Scott Burns, Director of ETF Analysis at Morningstar
Acknowledgments . . . xiiAbout the Author . . . xivIntroduction: Buy—and—Hold: Rest in Peace . . . xvChapter 1 Trends Are an Investor’s Best Friend . . . 1Buy-and-Hold’s Funeral March . . . 4Getting in Touch with Your Emotions . . . 7Never-Ending Opportunities . . . 9Chapter 2 Risk and Disaster Don’t Have to Go Hand-in-Hand . . . 11Greed and Fear and Stocks, Oh My! . . . 12Running Scared . . . 13What Kind of Risk Level Can You Tolerate? . . .14Types of Risk . . . 16Staying Grounded . . . 17Is Time on Your Side? . . . 17The Go-Getter (Aggressive) . . . 17The In-Betweener (Somewhat Less Aggressive) . . . 18The Almost There (Moderately Conservative) . . . 18The I’m Outta Here (Conservative) . . . 18Chapter 3 Spotting Trends . . . 23Tools of the Trade . . . 23Learning to Identify Trends . . . 24The Rules of the Game . . . 25Understanding the Moving Average . . . 26Exiting Safely and Profitably . . . 27Avoiding a Bursting Bubble . . . 29Learning to Live with “the Sell” . . . 29Finding the Trends . . . 30Up, Down, and Flat as a Pancake . . . 31Timing Is Everything . . . 35Chapter 4 Why Trend Following Can’t Be Beat . . . 39Never Look Back . . . 42What Happens After You Sell? . . . 43Conquer Volatility, Don’t Let It Conquer You . . . 44Do You Have Any Better Ideas? . . . 44Buy-and-Hold: Does It Work Like It Should? . . . 45Where That Leaves Us . . . 46Chapter 5 The Nuts and Bolts of ETFs . . . 49Why ETFs Are a Better Solution . . . 50A Fast-Growing Industry . . . 53Evaluating ETFs . . . 54Employing ETFs . . . 56Chapter 6 Tools You Can Use . . . 61News . . . 61Analysis . . . 62Looking Under the Hood . . . 63Charting . . . 64Chapter 7 Navigating U.S. Markets . . . 65Choices Galore . . . 66Dow Jones Industrial Average . . . 67The S&P 500 . . . 69Russell Mid-Cap Index . . . 70The Russell 2000 . . . 70Growth Versus Value . . . 72Value: Slower but Steadier . . . 72Trends in Value and Growth . . . 73Domestic Market ETFs . . . 74Digging in Even Deeper . . . 75Chapter 8 International Opportunities . . . 77The Land of the Rising Sun...and Profits . . . 79The Beginning of the End . . . 80Emerging Markets . . . 82China’s Dragon . . . 84Investing in Emerging Economies . . . 86Another BRIC in the Wall . . . 87International ETFs . . . 88Developed Markets . . . 89Emerging Markets . . . 90Chapter 9 The Best-Looking Sector in the Room . . . 93Technology: High Highs and Lower Lows . . . 95The Bubble Springs a Leak . . . 96Passing Around Blame . . . 98One Big Financial Mess . . . 99The Beginning of the Global Crisis . . . 100Sector-Specific ETFs . . . 101Power Up with Utility ETFs . . . 103Checking Up on Healthcare ETFs . . . 104Banking on Financials . . . 104Chapter 10 The Luster of Gold and Crude . . . 107Oil: A Slippery, Yet Profitable Slope . . . 110Turning Trends into Profits . . . 113Owning Your Share of Commodities . . . 114Agriculture . . . 116Energy . . . 117Metals (Precious, Base, and Industrial) . . . 118Broad-Based Commodity ETFs . . . 119Going the Roundabout Way . . . 120South Africa . . . 120Chile . . . 121Russia . . . 121Australia . . . 121Commodities: A Valuable Part of Your Portfolio . . . 122Chapter 11 The World of Currencies . . . 123Monitoring the Ups and Downs of Money . . . 123A Rocky Road for the U.S. Dollar . . .124Citizens Suffer . . . 124The Dollar Bucks Its Trend–Will It Last? . . . 126Making the Most Out of Currency ETFs . . .129Squeezing the Most from Your Dollars . . . 131Chapter 12 Trends in Fixed Income . . . 133Factors to Consider . . . 137The Yield Curve . . . 139Recent Trends Spotted . . . 141Taxes and Municipal Bond Trends . . . 142High-Yield Opportunity . . . 144Fixed-Income ETFs . . . 144Who Wants Bonds? . . . 146How to Choose Bond ETFs . . . 147Chapter 13 Getting Leverage in the Markets . . . 149The Long and Short of ETFs . . . 150Pumping Up Returns . . . 154Chapter 14 Conclusion: Let’s Get to Work . . . 159Switching from Mutual Funds to ETFs . . . 161Working with Your Advisor . . . 162Wrap—Up . . . 164Glossary . . . 165References and Resources . . . 181References . . . 181Resources . . . 197Books . . . 197Services . . . 198Index . . . 199
