The Facebook Effect: The Inside Story of the Company That Is Connecting the World
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The inside story of Facebook, told with the full, exclusive cooperation of founder Mark Zuckerberg and the company's other leaders. IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects-even becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company's remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect. The New York Times - Michiko Kakutani Mr. Kirkpatrick…was encouraged by Mr. Zuckerberg to write this book and was granted extensive access to him and his associates. Their cooperation has resulted in a mostly sympathetic…account of the company, though Mr. Kirkpatrick does not shy away from dissecting its missteps and successive disputes over privacy. He gives the reader a detailed understanding of how the company grew from a 2004 Harvard dorm-room project into the world's second-most-visited site after Google.
Prologue: The Facebook Effect 11 The Beginning 192 Palo Alto 423 Social Networking and the Internet 664 Fall 2004 865 Investors 1076 Becoming a Company 1287 Fall 2005 1498 The CEO 1599 2006 18010 Privacy 19911 The Platform 21512 $15 Billion 23513 Making Money 25614 Facebook and the World 27415 Changing Our Institutions 28716 The Evolution of Facebook 30217 The Future 318Postscript 334Acknowledgments 336A Note on Reporting for This Book 338Notes 340Additional Reading 353Index 355
