The Fleischmann Yeast Family, Ohio (Images of America Series)
Fleischmann is a brand name that everyone recognizes, even if they have never baked bread from scratch, drunk a Fleischmann's gin and tonic, or used their vinegar and margarine. Charles Fleischmann, in fact, pretty much invented the brand name and this continued recognition is testimonial to his genius. At one time, teenagers around the country ate fresh yeast cakes by the millions to improve their skin, and corporate success was measured in pound of live yeast consumed per capita. And the...
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Klieger offers a snapshot of the family from Central Europe that helped to create the modern food industry in America. He follows the Fleischmann business from its beginnings in the Civil War through its development into Standard Brands and its acquisition by Nabisco in the 1980s. Photographs of the Fleischmanns, their properties or their products appear on every page. Klieger is a senior curator of history at the Oakland Museum of California and research associate at the California Academy of Sciences, Annotation ©2006 Book News, Inc., Portland, OR
