The Hidden Persuaders
"One of the best books around for demystifying the deliberately mysterious arts of advertising."—Salon\ "Fascinating, entertaining and thought-stimulating."—The New York Times Book Review\ "A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command—The New Yorker\ Originally published in 1957 and now back in print to celebrate its fiftieth...
Search in google:
The first book to expose how advertising and media attempts to control our thoughts and desires. Michael Rogers - Library Journal Released in 1957, this was the first book to probe how print and TV advertising manipulates the public in order to sell products. The same methods can be applied to influence our thoughts on everything, from what we buy to whom we vote for. Interesting stuff.
\ Library JournalReleased in 1957, this was the first book to probe how print and TV advertising manipulates the public in order to sell products. The same methods can be applied to influence our thoughts on everything, from what we buy to whom we vote for. Interesting stuff.\ \ —Michael Rogers\ \
