The Innovator's Guide to Growth: Putting Disruptive Innovation to Work
More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.\ \ In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation....
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More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power. With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to: Follow a market-proven process -- so your company can reliably create blockbuster businesses Create structures, systems, and metrics -- so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of actionIncisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it. The Financial Times . . . the authors have provided a model that should help companies spot and seize opportunities for growth . . .
Foreword Clayton M. Christensen Christensen, Clayton M.Introduction Your Guide to Growth 11 Precursors to Innovation 19Pt. 1 Identify Opportunities2 Identifying Nonconsumers 453 Identifying Overshot Customers 654 Identifying Jobs to Be Done 87Pt. 2 Formulate and Shape Ideas5 Developing Disruptive Ideas 1216 Assessing a Strategy's Fit with a Pattern 147Pt. 3 Build the Business7 Mastering Emergent Strategies 1718 Assembling and Managing Project Teams 199Pt. 4 Build Capabilities9 Organizing to Innovate 22510 Innovation Metrics 24711 Conclusion 261App Frequently Asked Questions 273Notes 281Index 289
\ The Financial Times. . . the authors have provided a model that should help companies spot and seize opportunities for growth . . .\ \
