The IT / Digital Legal Companion: A Comprehensive Business Guide to Software, IT, Internet, Media and IP Law
To compete effectively in digital business markets, you need to understand how the law affects your digital technology business. \ The contents include detailed plain English business and legal guidance on:\ * Securing Intellectual Property for Digital Business\ * Digital Contract Fundamentals\ * Open Source Rules and Strategies\ * Development, Consulting and Outsourcing\ * Software as a Service\ * Business Software Licensing, Partnering and Distribution\ * Web and Internet Agreements\ *...
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To compete effectively in digital business markets, you need to understand how the law affects your digital technology business. The contents include detailed plain English business and legal guidance on:* Securing Intellectual Property for Digital Business* Digital Contract Fundamentals* Open Source Rules and Strategies* Development, Consulting and Outsourcing* Software as a Service* Business Software Licensing, Partnering and Distribution* Web and Internet Agreements* Privacy on the Internet* Digital Multimedia Content Clearance and Distribution* IT Standards* Web and Mobile Technology and Content Deals* Video Game Development Deals* International Distribution* User-Created Content, Mash-ups, MMOGs and Web Widgets* And Much MoreComprehensive Business and Legal Guidance including* Securing Intellectual Property for Digital Business* Digital Contract Fundamentals* Open Source Rules and Strategies* Development, Consulting and Outsourcing* Software as a Service* Business Software Licensing, Partnering, and Distribution* Web and Internet Agreements* Privacy on the Internet* Digital Multimedia Content Clearance and Distribution* IT Standards* Video Game Development and Content Deals* International Distribution* User-Created Content, Mash-Ups, MMOGs, and Web Widgets* And Much MoreKey Features:* Up-to-the-Moment Legal Guide* In Plain English* Includes 38 Contract and Web Forms in the Book and Online
Acknowledgement Gene Landy Landy, GeneCh. 1 Introduction: using this book to build value 1Ch. 2 Digital copyright basics 9Ch. 3 Copyrights on the Internet, for software protection and around the world 37Ch. 4 Trademarks and domain names 61Ch. 5 Patents and digital technology companies 99Ch. 6 Trade secrets and non-disclosure agreements 137Ch. 7 Confidentiality, rights transfer, and non-competition agreements for employees 165Ch. 8 Introduction to digital product and service contracts 183Ch. 9 A pragmatic guide to open source 237Ch. 10 IT services - development, outsourcing, and consulting 261Ch. 11 Beta test agreements 307Ch. 12 Commercial end-user agreements 313Ch. 13 Software as a service (SaaS) 351Ch. 14 Commercial distribution - Part I 375Ch. 15 Commercial distribution - Part II 405Ch. 16 Clickwraps and browsewraps 419Ch. 17 Terms of use for web sites and online applications 441Ch. 18 Privacy and use of personal data 453Ch. 19 Digital technology standards - opportunities, risks, and strategies 493Ch. 20 Content for digital media 517Ch. 21 Deals in the web and mobile value chains 555Ch. 22 Video games! Developing games and doing deals 587Ch. 23 Going global - doing business in world markets 633Ch. 24 United States export controls 667Ch. 25 Proactive management of your legal affairs 679Forms appendix 687Index 1193
\ From the Publisher"As an entrepreneur, founder and CEO of several tech companies, I appreciate the insight into IP, strategy and deals that this book provides. I wish there were a book like this when I started by my first company. The book is easy-to-read, comprehensive and up-to-the moment. It covers everything from basic IP and deal negotiations to mobile media, software IP and the Internet. There is lots of detail, sample forms, and practical tips. This book is the first comprehensive and intelligent resource for creating real value through IP. More entrepreneurs and engineers need to pay attention to what the real world of IP is about."--Beth A. Marcus, Ph.D., CEO and Director, Zeemote, Inc. (www.zeemote.com).\ "The title says that the book is a legal companion, and that is precisely what it is. Gene has put together years of a lawyer’s wisdom into this companion, but without burdening it with any legal language at all. Keep this companion next to you if you are a practicing manager involved with IT or digital content transactions."--Dr. G. Venkatesh, Chief Technology and Strategy Officer and Executive Director of Sasken Communication Technologies Ltd., Bangalore, India (www.sasken.com).\ "Gene Landy's book allows insight into the critical decisions that individuals and companies need to make in deciding how to build and protect digital and online products, services, and businesses."--Charles Nesson, Professor, Harvard Law School and Founder and Co-Director of the Berkman Center for Internet & Society (www.cyber.law.harvard.edu).\ "The IT/Digital Legal Companion is like a Department Store where you easily find the part of the store where you want to go shopping but may also stop in other areas to browse. With this book, the organization makes it easy to find the area of greatest interest relating to a particular business issue. The book covers a wide range of topics from contract and intellectual property law to more specialized issues including Software as a Service, Open Source and digital content. The book covers legal issues facing both technology suppliers (e.g. software vendors) and consumers (e.g. companies contracting for services). Service providers working with these organizations will also find the book useful."--Jim Geisman, President, MarketShare, Inc. (www.marketshare.com), software marketing consultant and advisor and mentor to technology companies.\ "I found Gene Landy's latest publication The IT/Digital Legal Companion to be a clear and comprehensive book from an attorney who specializes in helping technology companies build and preserve the value of their companies and intellectual property. I appreciate how this publication clarifies IT agreements and complex IP arrangements. I was also amazed at the breadth and level of detail in this book."--Peter Duflo, President and CEO, Strategic Ventures, LLC (www.strategicventures.com), consulting for mergers, acquisitions and executive search for information technology companies.\ "I wish there were a book like this when I started my first company. The book is easy-to-read, comprehensive and up-to-the moment."- Beth A. Marcus, Ph.D., CEO, Zeemote, Inc.\ "Keep this book next to you if you are a practicing manager involved with IT or digital content transactions."- Dr. G Venkatesh, Chief Technology and Strategy Officer and Executive Director, Sasken Communication Technologies Ltd\ \ \
