The Ivy Look: Classic American Clothing - An Illustrated Pocket Guide
Before the "Preppy Look," there was the "Ivy Look." Democratic, stylish, and comfortable, the Ivy Look's impact and influence can be seen to this day in the clothes of designers such as Ralph Lauren and Giorgio Armani, as well as in the more proletarian offerings of L. L. Bean, J. Crew, Dockers, and Banana Republic. From the button-down hip of Steve McQueen, Paul Newman, and Miles Davis to the enduring style of the cast of Mad Men — they all knew the true cool of the Ivy Look. The Ivy Look...
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Before the "Preppy Look," there was the "Ivy Look." Democratic, stylish, and comfortable, the Ivy Look's impact and influence can be seen to this day in the clothes of designers such as Ralph Lauren and Giorgio Armani, as well as in the more proletarian offerings of L. L. Bean, J. Crew, Dockers, and Banana Republic. From the button-down hip of Steve McQueen, Paul Newman, and Miles Davis to the enduring style of the cast of Mad Men — they all knew the true cool of the Ivy Look. The Ivy Look digs deep into the vaults to produce the ultimate guide to the genuine article, featuring new, still-life shots of original clothing and accessories plus key examples of the cover art of Blue Note, Stax, Motown, and Atlantic Records. Contemporary magazine advertisements, French New Wave, and key American movie posters and new illustrations bring the Ivy Look into sharp focus.
\ Library JournalGentlemen, break out your Weejuns, Gant shirt, and favorite khakis. With Mad Men's popularity and the return of true prep, the sartorial choices of the 1950s and 1960s are once again chic. Art director, illustrator, and designer Marsh (coauthor, Denim) and first-time author Gaul have penned a love letter and introductory guide to the masculine Ivy League style through a visual feast of advertisements, photographs, movie posters, and illustrations. The book's first half is organized by apparel type. Each chapter begins with a short introduction to a garment detailing the preferred designers and cuts, followed by advertisements and photographs of celebrities who embody the Ivy look. The latter half explores the crossover appeal of the look to French New Wave cinema and Japanese youth culture and the use of prep in cigarette and car ads. Readers looking to expand their prep wardrobe will appreciate the shopping guide for retailers and makers. VERDICT While the book's scope and analysis of the era is brief, it is well illustrated. Prep wannabes and libraries supporting fashion, performing arts, or advertising programs may consider this as an optional purchase.—Maura Deedy, Ferguson Lib., Stamford, CT\ \
