The Jordan Automobile: A History
The subject of one of the great advertising campaigns of the early 20th century, the "Somewhere West of Laramie" ads, Jordan is a well-remembered marque despite its brief duration.\ Edward Stanlaw "Ned" Jordan was born November 21, 1882, in Merrill, Wisconsin, and worked as a journalist before finding work in the automobile industry. A pioneer of automobile advertising and sales who got his start with Thomas B. Jeffery and Company in 1907, he founded the Jordan Motor Car Company with fellow...
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Lackey recounts the history of the Jordan Motor Car Company--including a biographical sketch of founder Ned Jordan--from its founding in 1916, through the "Somewhere West of Laramie" campaign, to the end of the company in 1932. He describes various models, such as the Sport Marine, the Playboy, the Little Tomboy, and the Little Custom Jordan. Photos of the cars in b&w and color are incorporated. The appendices feature distributors and dealers, chassis and engine specifications, serial numbers, and wiring diagrams. Lackey is a charter member of the Jordan Register and club historian. Annotation © 2006 Book News, Inc., Portland, OR
