The Laws of Simplicity
Finally, we are learning that simplicity equals sanity. We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use,but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for...
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Ten laws of simplicity for business, technology, and design that teach us how to need less but get more.
Law 1 : Reduce1Law 2 : Organize11Law 3 : Time23Law 4 : Learn33Law 5 : Differences45Law 6 : Context53Law 7 : Emotion63Law 8 : Trust73Law 9 : Failure83Law 10 : The one89
\ From the Publisher"John Maeda's new book, The Laws of Simplicity, is simply terrific. It's exactly 100 pages, the illustrations are brilliant and the 10 Laws of Simplicity (plus Three Keys) are a canon to design one's entire life, much less specific products, services or business models. The subtitle is: Design, Technology, Business, Life." — Bruce Nussbaum, BusinessWeek's blog "NussbaumOnDesign"\ "Keep it simple, Stupid" is an old piece of advice, so much so that it's often abbreviated as the "KISS principle." But it's advice that's often ignored, and MIT Professor John Maeda aims to change that.... Designers and marketers will find Maeda's book both interesting and useful...." — New York Post\ "Maeda's Laws and Keys have an obvious practical application in everyday running of a busy life (and desktop); they also have the potential to translate into a productive methodology for any craft or design practice.... A very humble, enlightened and caring human, John's written a little bible." — Liz Farrelly, Crafts Magazine\ "Maeda's upbeat explanations usefully break down the power of less-fewer features,fewer buttons and fewer distractions-while providing practical strategies for harnessing that power.... Emphasizing the delicate balance-work involved in simplifying the complex, Maeda admits the process isn't easy, and that his ten laws don't necessarily provide all the answers-in numerous places, he directs readers to the web site where his theories continue to develop. Despite that,this slim book feels complete in itself; not only will it stimulate ideas, it will keep readers thumbing back for a second and third look at Maeda's deceptively simple advice." —Publishers Weekly\ "Technology and life seem to be getting more complicated, yet two great success stories, Google and the iPod, both provide the antidote of simplicity. In The Laws of Simplicity, John Maeda uses humble prose to provide an accessible guide, business and life, observing the principle: 'Simplicity equals sanity.'" — David Smith,The Observer\ \ \
