The Long Tail, Revised and Updated Edition: Why the Future of Business Is Selling Less of More
The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. \ Winner of the Gerald Loeb Award for Best Business Book of the Year\ In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly...
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About the Author:Chris Anderson is editor in chief of Wired magazine. He was U.S. business editor at The Economist
Acknowledgments ixIntroduction 1The Long Tail 15The Rise and Fall of the Hit 27A Short History of the Long Tail 41The Three Forces of the Long Tail 52The New Producers 58The New Markets 85The New Tastemakers 98Long Tail Economics 125The Short Head 147The Paradise of Choice 168Niche Culture 177The Infinite Screen 192Beyond Entertainment 201Long Tail Rules 217The Long Tail of Marketing 225Coda: Tomorrow's Tail 247Epilogue 249Notes on Sources and Further Reading 255Index 259
