The Mcdonaldization Thesis
In this major new book, the author of the bestselling Mc Donaldization of Society provides an exploration of one of the most innovative and imaginative sociological theses of the last decade of the twentieth century - 'Mc Donaldization'.\ Part One centres on a discussion of Karl Mannheim's theory of rationalization. The author also assesses the degree to which sociology in general and sociological theory in particular have been 'Mc Donaldized'. The second part demonstrates the empirical reach...
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In this major new book, the author of the bestselling McDonaldization of Society provides an exploration of one of the most innovative and imaginative sociological theses of the last decade of the twentieth century - 'McDonaldization'. Part One centres on a discussion of Karl Mannheim's theory of rationalization. The author also assesses the degree to which sociology in general and sociological theory in particular have been 'McDonaldized'. The second part demonstrates the empirical reach of the 'McDonaldization' process with discussions on work, credit and globalization. Part Three moves beyond 'McDonaldization' to the worlds of 'new means of consumption' and the postmodern perspectives that best illuminate them.
Preface1Introduction: McDonaldization and Beyond1Pt. ITheoretical Issues162Mannheim's Theory of Rationalization: An Alternative Resource for the McDonaldization Thesis?163The McDonaldization of American Sociology: A Metasociological Analysis354Munch(ing) on McDonald(ization) of Social Theory52Pt. IIThe Expansion of McDonaldization595McJobs: McDonaldization and Its Relationship to the Labor Process596McDonaldization: The New "American Menace"717Globalization, McDonaldization and Americanization818Credit Cards, Fast-Food Restaurants and Increasing Rationalization95Pt. IIIThe New Means of Consumption1179The "New" Means of Consumption: A Postmodern Analysis11710"McDisneyization" and "Post-Tourism:" Complementary Perspectives on Contemporary Tourism13411McUniversity in the Postmodern Consumer Society15112Dealing with the New Means of Consumption163Pt. IVMcDonaldization Redux17413Some Concluding Thoughts on the McDonaldization Thesis174References192Name Index203Subject Index206
\ From the Publisher'Ritzer here revisits and extends the ground-breaking theory he first fully expounded in 1993 in The Mc Donaldisation of Society, since when he has published a number of papers which take the thesis further and on which this book builds....\ This is exciting, readable, provocative modern sociology that sets out to challenge the dominant trends in the construction of our brave new global world....\ His work constitutes a serious academic challenge from within the very heartland of Mc Donaldisation and I highly recommend it to those who want to gain a perspective on post-modern society (and\ sociology)' - Self & Society\ 'The new book will underline the importance and usefulness of the concept of Mc Donaldization and I fully expect that it will become a standard topic for years to come.. Fascinating, it will make an ideal focus for lectures, seminars and so on' - Alan Bryman, Loughborough University\ &'grave;Mc Donaldization' I came to appreciate long ago - it is by now a household term!' Professor Zygmunt Bauman, Department of Sociology, University of Leeds.\ \ \
