The Musician's Internet: Online Strategies for Success in the Music Industry
Berklee Book TradeThis hands-on guide is essential for any musician who wants to build a fan base and increase profits through the Internet. Peter Spellman, Director of the Career Development Center at Berklee College of Music, guides the self-managed musician through successful strategies to promote music online, reach new audiences, and maximize income. Readers will learn how to: create a professional website; share music downloads; sell and license music online; broadcast on Internet...
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This hands-on guide is essential for any musician who wants to build a fan base and increase profits through the Internet. Peter Spellman, Director of the Career Development Center at Berklee College of Music, guides the self-managed musician through successful strategies to promote music online, reach new audiences, and maximize income. Readers will learn how to: create a professional website; share music downloads; sell and license music online; broadcast on Internet radio; webcast live concerts; create streaming audio; get an online record deal; and much more. Includes an invaluable listing of more than 300 music-related websites!
AcknowledgementsvIntroductionixChapter 1.Net Basics1Chapter 2.Getting Started as a Net-Global Artist15Chapter 3.Getting Listed in the Free Search Engines and Directories35Chapter 4.Communicating via E-Mail with Fans, Teammates, and Customers45Chapter 5.Sharing, Selling, and Licensing Your Music On-Line57Chapter 6.Webcasting Your Shows via Virtual Nightclubs and Other On-Line Venues73Chapter 7.Broadcasting Over Internet Radio79Chapter 8.Signing a Deal with Off-Line and On-Line Record Labels85Chapter 9.Using the Net as a Library of Music Career Guidance93Chapter 10.Tips for Expanding Your On-Line Presence103Chapter 11.Looking Backward, Seeing Forward: Gazing Into the Crystal Web109Appendix A.Glossary: Net Jargon121Appendix B.Resources: Further Food to Feed Your Internet Intelligence131
