The New Know: Innovation Powered by Analytics
Praise for The New Know Innovation Powered by Analytics\ "Human history reflects our long—and by no means completed—ascent from the darkness of ignorance to the light of knowledge. Thornton illuminates the knowledge explosion which itself is a critical part of what we must know next."—Alvin Toffler, author and futurist\ "Be forewarned: reading Thornton May's The New Know will make you think you've spent your whole life in Plato's cave, staring at shadows on the wall. But do not despair:...
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The big contemporary headline-grabbing news today is the aftershock and post-meltdown anguish regarding what senior executives did not know about this fraud or that risk, those employees, that cash flow, their carbon footprint, and, not surprisingly, all those customers. The next big story, the headlines you and your team will be creating after reading premier IT communicator and futurist Thornton May's new book, The New Know, will be all about what can be known, what must be known, and, most important, what actions you will take because you know. This is the power of business analytics. Revealing the analytics community as never before, May builds upon years of fieldwork to bring us a fascinating look at this community, which does important, exciting work affecting every aspect of your organization's life. This is a book about people you should know—and know about. The first vernacular ethnographic and anthropological study of the analytics community, The New Know provides a map to the universe of analytics and puts the spotlight on the substantive and courageous work analysts do to make your company a better place. This visionary book covers: What the art, act, and science of knowing really is The professionals at the beating heart of business analytics How the rapid rise in data, the brisk expansion of tools, and maturation of information management processes are changing various vertical markets How analytics creates measurable value How innovation happens in complex organizations today While data analysis has been used in business since the dawn of the industrial era, number crunching was left largely to the statisticians. Celebrating the tools, processes, people, and practices of business analytics, The New Know reveals how to create information-based competitive advantage.
Foreword. The Blending of Insight and Technology by Jean E. Eagle. Are We at the Advent of Something Big? by John E. Chickering, CRM Introduction: Sitting on a Hinge of History. Can Futurists Be Trusted? What Exactly Is a Hinge of History? Notes. Chapter 1 The Art, Act, and Science of Knowing. Why Are Humans at the Top of the Food Chain? Recent History of Knowing. Notes. Chapter 2 A Transformed World. Analytics Makes Change Understandable. Finance Industry: One of the First to Be Transformed by Analytics. Healthcare Will Be Transformed by Analytics. Retail Is on the Cusp of Being Transformed. Grocery Stores Lead Transformation. Advertising Is Being Transformed. What We Must Know about Customers Is Transforming. Business Models Are Transforming. Logistics Has Been Transformed. The Military Has Been Transformed. Science Is Transforming. Agriculture and Food Are Being Transformed. Work Itself Is Transforming. Transportation Is Being Transformed. Politics Is Transforming. Technology Companies Slow to Embrace Analytics. The Media Has Been Slow to Transform. Notes. Chapter 3 The Analyst: A New Animal in The Organizational Forest. What Do Analysts Do? Understanding Customers. Evolution of Analytics. Analyst Brand. Education of Analysts. Career Path. Motivation. Managing Analyst. Analytics Everywhere. Notes. Chapter 4 Where Analysts Live in the Organization. The History that Got Us Where We Are Today. State of Organizational Structure Today. A “Hot Mess”. Thoughts on the New Normal. Power of Connected Analytics. Power of Conversation. The Path Ahead. But When You Get It Right… A Different Model to Build On. Notes. Chapter 5 Relationships Betwixt and Between. Why Are Relationships Important? A More Nuanced Understanding of Relationships. Paying Attention to What People Pay Attention To. Managing Relationships Requires Understanding Info-War. Whom Do You Want to Have a Relationship With? Relationships with Peers. Analysts Need to Get in the Game. Social Network Analysis: The Forgotten Piece of Business Analytics. Evolution of Relationships. Intense Focus on “Same Paging”. Social Capital Is Teamwork Scaled Up. Analysts are Weak at Relationship Math. Notes. Chapter 6 Technologies of Analytics. Technology Evolves. Where Business Analytics Sits Today. It Is Time to Wake Up and Analyze the Data. What People Agree On. Trends. Notes. Chapter 7 Value of Analytics: Knowledge, Strategy, and Innovation. Business Analytics as Source of Strategic Understanding. Marketing to Customers. Customer Knowledge. Real-Time Product Pricing. Every Five Years: A “Do Over”. Applying Analytics to Innovation. Choice Architecture. Innovation Matters. Role of Business Analytics in Innovation. Innovation Requires Process. Notes. Chapter 8 Where Is All This Going? A New Kind of World. A New Kind of Decision Making. We Now Know Better. A New Kind of Skill Set. A New Customer Knowledge. Experiments Mistakes and Questions. A New Kind of Leadership through Analytics. Analytical Infrastructure. Notes. The New Know: A Few Afterwordish Thoughts by Alan Webber. Index.
