The Non-Designer's Web Book
If you think web design is beyond your reach, or if you want your existing web site to look more professional, this thoroughly updated classic is the place to turn! In these pages, best-selling authors Robin Williams and John Tollett share the creative ideas, useful techniques, and basic design principles that are essential to great Web design-all in the context of the most current technology, software, and standards. Throughout, the authors' aim is to inspire you and spark your creativity...
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If you think web design is beyond your reach, or if you want your existing web site to look more professional, this thoroughly updated classic is the place to turn! In these pages, best-selling authors Robin Williams and John Tollett share the creative ideas, useful techniques, and basic design principles that are essential to great Web design-all in the context of the most current technology, software, and standards. Throughout, the authors' aim is to inspire you and spark your creativity rather than sedate you with pages and pages of code. To that end, you'll find loads of real-world examples, interesting illustrations, and the simple instructions you need to implement the techniques and concepts described in these pages. Booknews Explains basics in a non-intimidating style and an easy-to-follow format, offering tips, techniques, color design examples, and inspiration as well as numerous examples of what to avoid. Williams has written many books for computer users on design, desktop publishing, and digital technology. Tollett spent 30 years working as an illustrator, art director, and designer before changing paths from print media to the Web. This second edition is updated to include current web technology, new software tips, and design ideas for both novices and professionals. Annotation c. Book News, Inc., Portland, OR (booknews.com)
1What is the Web?152How to search the Internet333What are Web pages anyway?474Things to know before you begin your site755Print vs. Web and how it affects design976Basic design principles for non-designers1137Designing the interface & navigation1358How to recognize good & bad design1559Color on the Web16710Graphic definitions you must know18511How to prepare image files for the Web20112Typography on the Web24513Advanced tips & tricks26314Test & fix your Web site29315How to upload & update your site30116How & why to register your site313
\ From Barnes & NobleThe Barnes & Noble Review\ Anyone can buy web design software. But designing professional, attractive, effective web pages? That’s another story. If you’re not a professional designer, get the help you need: get Robin Williams’s The Non-Designer’s Web Book, Third Edition. \ Nearly 200,000 non-designers have bought previous editions. The Web’s a better place for it. Think of all those sites that that reflect proven design principles; sites with easy-to-understand navigation; sites that use color, images, and type well, without ever being garish. Think of all the sites that have been tested and fixed to actually work right.\ But the last edition came out years ago. Thankfully, Williams and John Tollett have thoroughly updated their book for the latest technologies, standards, approaches. If you need to get contemporary, pro-quality results, without becoming a pro (or hiring one), this is the book you want. Bill Camarda, from the October 2005 Read Only\ \ \ \ \ \ BooknewsExplains basics in a non-intimidating style and an easy-to-follow format, offering tips, techniques, color design examples, and inspiration as well as numerous examples of what to avoid. Williams has written many books for computer users on design, desktop publishing, and digital technology. Tollett spent 30 years working as an illustrator, art director, and designer before changing paths from print media to the Web. This second edition is updated to include current web technology, new software tips, and design ideas for both novices and professionals. Annotation c. Book News, Inc., Portland, OR (booknews.com)\ \ \ From The CriticsNow in an updated and expanded second edition, The Non-Designer's Web Book offers the aspiring web designer a complete instruction guide for such World Wide Web basics as how to use it, including searching for information and building web pages. Robin Williams and John Tollett effectively collaborate to explain the difference between print and web design, basic design principles for the web, various approaches to interface and navigation design, and what makes an effective or ineffective web design. The Non-Designer's Web Book shows when to use different graphic file formats, how to prepare images (including simple animations), tips and techniques by expert web designers, and how to get ready-made graphics. After a website is finished, Williams and Tollett show how to text and repair a website, upload and update a website, register and promote a website. The Non-Designer's Web Book is an invaluable, easy-to-follow, highly recommended manual for the novice webmaster.\ \
