The Professional Personal Chef: The Business of Doing Business as a Personal Chef
The definitive guide to a successful career as a professional personal chef\ The job of professional personal chef is one of the fastest growing careers in foodservice. People are choosing to become personal chefs in order to have a culinary career on their own terms, with a self-determined schedule and freedom from restaurant strictures. Not only do personal chefs have the chance to work with food in a more creative, personalized way, they are also able to approach their careers with a more...
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The definitive guide to a successful career as a professional personal chefThe job of professional personal chef is one of the fastest growing careers in foodservice. People are choosing to become personal chefs in order to have a culinary career on their own terms, with a self-determined schedule and freedom from restaurant strictures. Not only do personal chefs have the chance to work with food in a more creative, personalized way, they are also able to approach their careers with a more entrepreneurial business sense.Written by Candy Wallace, the founder and Executive Director of the American Personal and Private Chef Association (APPCA) and Greg Forte, CEC, CCE, AAC, The Professional Personal Chef offers the definitive guide for starting and growing a successful professional personal chef business. It covers the skills and competencies required for the American Culinary Federation's Personal Certified Chef certification, and lays out a practical road map for this challenging but rewarding career.Filled with resources rich in detail, this useful and engaging text covers:The evolution of the professional personal chef career pathThe benefits and disadvantages of various forms of business ownershipOperating legallyWriting an effective business planCreating a vision statement, mission statement, and elevator speech for your personal chef businessManaging and securing financesIdentifying target markets and revenue streamsDeveloping marketing and sales plans and quality customer serviceA day in the life of a personal chefIn each chapter, learning outcomes, key terms, and review questions reinforce the key concepts. From the Field features present interviews and real world experiences from working personal chefs. A complete instructor support package providing business resources, syllabi, and project suggestions is posted on a companion Web site at www.wiley.com, and also offers sample business plans, recipes for menus, forms, and other useful documents.Culinary arts instructors seeking a classroom text, as well as individual culinary professionals and amateurs interested in starting or growing a personal chef business, will find The Professional Personal Chef the essential A-to-Z guide to this exciting career.
The Evolution of the Personal Chef 1Forms of Ownership 7Operating Legally 21The Business Plan 31The Big Three 43Finances 53Identifying Your Market 73Marketing 89Sales and Service Process 101Customer Service 123A Day in the Life of a Personal Chef 139Revenue Streams 155Appendix 167Index 197
