The Second Life Grid: The Official Guide to Communication, Collaboration, and Community Engagement
Corporations, non-profits, and educational institutions will welcome this official guide that shows how to establish and maintain a successful virtual presence in Second Life. Written with the full support of Linden Lab, this is the perfect resource for organizations entering Second Life. Topics discussed include the technical and social issues of participating in Second Life, including integrating corporate culture into Second Life, in-world marketing techniques, selecting a solution...
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Get your group on the Grid This complete reference will guide your organization toward a successful and compelling presence in the amazing virtual world of Second Life. Written by an innovative, expert Second Life Solution Provider who has helped corporations, educational institutions, nonprofits, government agencies, and others establish and maintain their Second Life presence, this official guide walks you through the entire process of creating, refining, and maintaining your organization's presence in Second Life. You'll explore the infrastructure of the Second Life Grid and decide whether you should go it alone or work with a Solution Provider. You'll learn about Grid features and how to best take advantage of Resident-created tools. You'll see how to manage your virtual space, staff, and inventory; run well-attended events; and launch effective marketing campaigns. Written with the full cooperation of Linden Lab, this book also reveals how to integrate your organization's culture into SL's culture, while providing valuable insights into how organizations such as NASA, University of California Davis Medical Center, IBM, and others have thrived in Second Life. Understand the Second Life Grid: Explore the platform your organization will inhabitStudy what educators are doing: Try remote learning, lectures, simulations, and collaborationLearn from NASA and other government agencies: See new ways to inform, educate, and get feedback from the publicGet virtual business sense: Find out how nonprofit and for-profit organizations conduct real business in SLMarketing in the virtual world: See what works and what doesn'tTake control of events: Set up and publicize successful in-world eventsDesign and build effective learning environmentsHold in-world conferences, meetings, and classesUnderstand Second Life's diverse culture
Part 1: How Your Organization Can Use Second Life. 1. What You Can Do with the Second Life Grid. 2. Teach and Train. 3. Government Agencies on the Second Life Grid. 4. Nonprofits Reach Out. 5. Conduct Business. Part 2: Cultural Fusion: Your Organization and the Second Life Grid. 6. Navigate Second Life. 7. Understand Second Life. 8. Keep Up with Current Events. Part 3: Doing Real Work in a Virtual World. 9. Manage Your Infrastructure. 10. Set Up a Virtual Office. 11. Market Your Product. 12. Run an Event. 13. Select a Solution Provider. 14. Work in Teen Second Life. 15. Resources.
